HI， Recently, there are some frequent updates. I can't do anything. I have to deal with problems even if there is more work. A customer asked me how the theme SEO function was optimized. I said that the theme templates are SEO standardized and up to standard. I also added the OG rich media tag function, and asked me what the OG rich media tag is. OK, Today I want to introduce a magic element of great significance to SEO - OG tag. It can not only bring many advantages to our website, but also let us stand out in the fierce competition.
First, let's understand what is an OG tag. OG， The full name of Open Graph is Open Graph, which is a standard protocol used to describe web content. It can help us display the content of the web page on the social media platform, so that the web page can present a richer effect on social media. In short, The OG tag is a set of tools that can make our web pages "live" on social media.
So, What role can the OG tag play in our SEO work?
Improve the click rate of the website: On the social media platform, our page title, description, pictures and other information are displayed through the OG tag. An attractive title and description, as well as a beautiful picture, can often arouse the curiosity of users, thus improving the click rate. The improvement of click through rate is undoubtedly a huge advantage for our SEO work.
Improve user experience: OG tag can ensure that our web pages can be displayed normally on different devices, whether on the PC or mobile end, it can present a clear and complete page for users. Such user experience is undoubtedly favored by search engines.
Increase website authority: a website with an OG tag is like having an "ID card" in the eyes of search engines, proving that the website is a regular and reliable website. In this way, search engines will give our website a higher degree of trust, thus improving our website ranking.
Expand website influence: through the OG tag, our web page can be more widely spread on the social media platform, attracting more users to visit. Such word-of-mouth communication is undoubtedly the best publicity for our website.
Since the OG tag has so many benefits for our SEO work, how to use it correctly? In fact, it's very simple. We just need to add the corresponding OG tag code in the<head>section of the web page. For example:
<meta property="og: title" content="This is generally the title information of the article"/> <meta property="og: description" content="Summary or description of the article..."/> <meta property="og: image" content="Images or thumbnails of websites"/> <meta property="og: url" content="current page address"/> <meta property="og: release_date" content="Release Time"/> <meta property="og: updated_time" content="Update Time"/>
There are different definitions for the OG tags on different pages. Here is only the information of the article page. Of course, you will see whether your website has the OG rich media tag, right? No, don't worry. The theme templates developed on this site have their own SEO functions, including the title, keywords and description of customized articles, You can even automatically generate OG rich media tags without setting them separately, once and for all. Mastering and correctly using the OG tag is of great significance for us to optimize the website and improve the ranking. I hope you can make full use of the OG tag in the future study and struggle, so that our website can stand out in the competitive market!
