Baidu It is the leader of China's search engine market, and its search mechanism and algorithm have always been recognized as excellent in the industry. For website administrators, it is of great significance to understand the crawling rules and frequency of Baidu search engine spiders for website ranking and traffic. This article will introduce the crawling rules and frequency of Baidu search engine spiders, and discuss how to improve the crawling frequency of websites.
first
Baidu Search Spider's crawling rules mainly follow two principles: content quality first and user demand first. On the basis of these two principles, Baidu Search Spider will preliminarily crawl and analyze each website, establish an index of the website and store it in Baidu's server. On this basis, Baidu will determine the crawling frequency of the website according to the DA and PA indicators of the website, page quality, update frequency, user feedback and other factors.
For DA (Domain Authority) and PA (Page Authority) indicators, their calculation methods and weights have an important impact on Baidu's ranking and capture frequency. In general, DA and PA represent the reputation and authority of a website or page on the Internet. If a website has a high DA and PA, it means that the credibility and authority of the website are relatively high, and it will also get a higher ranking in Baidu's search results. At this time, Baidu's search spiders will more frequently grab and update the content of the website to better meet the needs of users.
secondly
The website quality, page quality and update frequency are also important factors that affect the crawl frequency. If the quality and page quality of a website are recognized by the majority of users, and its content is relatively fresh and rich, Baidu's search spiders will be more inclined to crawl and update the content of the website. On the contrary, if a website has more malicious behaviors (such as coercion extension , spam, copycat, etc.), or the page layout is chaotic and the content is not rich, Baidu's search spiders will appropriately reduce the frequency of crawling the website, or even mark it as a bad website.
last
The website administrator can optimize the website capture frequency and ranking by optimizing the website quality, improving DA and PA, optimizing the website content and structure, increasing keyword density, and appropriately increasing the internal and external links of the website. At the same time, website administrators need to regularly check the wrong links, 404 pages, page loading speed, etc. of the website to ensure the quality and update frequency of the website.
Baidu Search will conduct comprehensive calculation based on the website's content quality, content update frequency, changes in website size and other dimensions. If the content quality or content update frequency decreases, Baidu Search may reduce the frequency of crawling the website. However, the capture frequency is not necessarily related to the amount of new resources. For example, reducing the capture frequency of historical resources will not affect the collection effect of new resources. Website administrators need to understand and follow the rules of Baidu search spiders to optimize the quality and frequency of the website, improve the ranking and traffic of the website, so as to achieve better publicity and business value.
