I don't know when the website was used as a traditional way to promote the Internet.
What is tradition?
Tradition is old, old method, even dispensable method.
Therefore, many enterprises no longer attach importance to the construction of websites.
However, is the website really dispensable?
First of all, we should face up to the purpose of the website? Don't underestimate the value of the website, nor overestimate the value of the website.
Many enterprises can't make websites independently. Therefore, network companies are needed to help build websites. When network companies promote website building products, they tend to exaggerate the use of websites in order to clinch deals. When an enterprise actually creates a website, it will feel cheated when it finds that it cannot achieve the effect that the network company said, so it will despise the role of the website and regret building the website. When this sentiment spreads, more and more enterprises choose not to do websites.
We can think of different Internet platforms as different flow pools. Some flow pools are as large as the sea, and some flow pools are as small as the pond. However, more flow pools are lakes of different sizes.
The search engine on which the website depends is a flow pool as large as the sea. This flow pool allocates traffic to the website in the same way as the law of the jungle among fish in the sea. Big fish (such as the search engine's own products) can enjoy sufficient food resources, while small fish can only grab some small shrimps. There are also some very unique fish. His diet is different from other fish (referring to the industry without competition), but he does not need to compete with others for food, but such fish are rare.
Different industries determine the competitive position of the website, but most industries are internal, just the intensity of the competition is different.
We need to find out the competitive position between our website and peers, formulate some strategies, and what methods can we use to defeat peers' websites, that is, ranking ahead of peers in search. Once we stand out in the competition in the same industry, the value of the website will be highlighted. I believe that the top ranked websites will never have the view that websites are useless.
However, it is not enough to just make the website ranking higher. The website must provide correct and satisfactory information for visitors. Why is it correct and satisfactory?
What visitors need is a correct answer when searching for content through search engines? If the content provided by the website is not accurate enough, visitors will not click in the next time they see our website. According to the search engine's algorithm, if the website ranking test, but the click rate is not as good as the website ranking, then the ranking will be put behind. So, since it is correct, why should we be satisfied? Because the correct content is not equal to the satisfactory content, the content is correct, but the layout is not too messy, the user experience is particularly poor, and the visitors are very hard to read. They are unwilling to come to our website next time. How can visitors be very satisfied with our content and find that our content is very rich and will be helpful to them in the future? They will stay on our website and collect websites, so that we can get long-term visitors.
Therefore, we should optimize the content of the website to make it simple, elegant, pure and beautiful, instead of filling all the content into one page, the website should have primary and secondary, and we want users to see what content at first sight. We can't try to force users to see more content, but should distinguish the secondary content from the main content. The secondary content can attract users to watch better. If it can't attract users to watch, it doesn't matter.
Some websites have no priorities, and visitors do not know where the content ends, which will lead to emotional changes, from satisfaction to dissatisfaction, and then "insulation" with the website.
The website should not only look good but also be lively. Looking good is the "simple and elegant, pure and beautiful" we mentioned above, but what is lively?
Let's learn a new word - botnet.
What is a botnet? Zombies are dead creatures that can't move, but websites are no longer updated or changed. They are called zombie websites.
Search engines hope that the websites they include can always provide users with new content, because the more new content is, the more correct it is (regardless of whether it is really more correct, but logically speaking, the new content is more valuable), so the website can be updated all the time, the search engine will stabilize or improve its ranking. In essence, it is not only your efforts that you can get a return? Such frequently updated websites are lively websites.
Summarize the above:
We need to find the competitive position of our website.
We want to provide users with correct and satisfactory content.
We want to create a simple and elegant website.
We want to be a lively website.
-
Like（ ten ）
-
Dislike（ zero ）
Link to this article: https://www.finchui.com/Internet-traffic-methodology/107.html
