put questions to! How can sellers make their products attract the attention of consumers at the first time and stand out from many other products, so that listing can achieve higher transformation?
3、 Second, first, announce the answer - of course, there is a unique "mark" in the product details page! Best seller tags, discount tags or Amazon choice tags are not new and unique anymore. Next, Orange wants to share with you two new tags that can appear in listing recently.
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"Small blue" mark - Transparency mark
On how to join Amazon's transparency program, and what are the benefits of joining the transparency program, you can directly review my previous article oh
Amazon's Transparency Program has been launched for nearly two years. Due to its similar functions to brand registration, complex operation process and high cost, many sellers are not interested in the program.
The "Little Blue" standard is the plus version of the plan. Compared with the previous plan, what more benefits will this logo bring?
relatively The intuitive impact is to gain consumer trust. After obtaining this mark, a striking blue "T" mark will appear in the "More Information" section of the product details page. When consumers see the mark, they will understand that the goods are protected and can be confirmed as genuine. The good impression that "goods are authentic" will help consumers to purchase.
The most interesting effect is the placement of small cards. Amazon platform has always abhorred the act of placing small cards in goods, and everyone can see the severity of the attack. This time, the little card was "famous"!
The front of the Transparency small card can be placed with the brand name, brand contact number, company address, email, brand official website link, social media account, etc., which is required to be no more than four lines; The seller can also choose to use the Transparency standard template directly.
Image source: Amazon advertisement The first two items on the back of the card guide the buyer to scan the Transparency barcode to verify the authenticity of the goods. The third item is the guiding language. Choose one of the official code scanning guides. What information buyers can see after scanning the code will be reflected in the guide language they choose. For example, you can watch product operation guidance videos, installation videos, limited time offers, etc.
Image source: Amazon advertisement
After introducing the role of the "Little Blue" logo, of course, we should tell you how to get it!
Official acquisition method: join the transparency plan and ensure that the ASIN of the goods is pasted correctly. Orange thinks it should add one more item: luck! Because the official saying is that "there is a chance" to get the Transparency mark. Even some sellers get it from customer service!
Photo source: Everything you know zero two
"Small Green" - "Climate Friendly Commitment Standard"
Climate Pledge Friendly is a new plan announced by Amazon, highlighting products designed to be more sustainable, so as to help consumers find and buy more sustainable products more easily.
It is important for most foreign consumers to know whether products are environmentally friendly due to global climate change.
If the product gets this mark, not only will the "small green" mark be displayed on the keyword search interface, but also the "small green" mark and all green mark will appear on the product details page The word "Climate Pledge Friendly" intuitively tells users who browse the details page that this is an environmentally friendly product.
Focus! According to the official statement, this small mark is Free Admission Of!
Image source: Amazon advertisement
So how to "pull" to this mark?
Amazon gives two ways:
First, the commodities have obtained the third-party sustainability certification. At present, there are 32 environmental protection certifications, and only one of them is required.
The second is to prove that the product packaging has been optimized and meets the standard of "climate friendly commitment". After the proof materials are ready, open a case application in the background. be careful! You must be able to prove that the packaging meets the standard before you can apply!
Image source: Amazon advertisement Orange believes that it is a "icing on the cake" operation to obtain the Transparency mark or the Climate Pledge Friendly "commitment standard" mark. It is not advisable to follow the trend blindly. It is the "best policy" to make choices based on your actual needs.
(Source: cross-border Xiaobo)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
