Now many people pay attention to some financial management courses, and will buy stocks and put in some futures. After all, some of our capital will want to earn more. Who doesn't love money making. But many people are Xiaobai in this respect. Song Junsheng's courses are very popular online, and many people will go to see his courses. Let me talk about him now.
Profile of Song Junsheng
Teacher Song Junsheng:
Executive Director of Beijing Amber Law Firm;
Distinguished Professor of the Training Center of China Law Society;
Executive Director of Film and Television Organization Committee of China Television Artists Association;
Member of the Legal Risk and Compliance Management Committee of Beijing Lawyers Association;
Distinguished lecturer of president class of more than ten famous universities in China. It has provided high-quality corporate governance, equity design, equity incentive, investment and financing, mergers and acquisitions, listing counseling, corporate legal counsel and other non litigation services for hundreds of enterprises.
Main lectures: Corporate Governance Structure, Equity Legal Traps and Equity Design, Equity Investment and Financing and Equity Incentive, Corporate Legal Risk Prevention and Control and Compliance Management
The keynote teacher Song Junsheng, distinguished professor of the Training Center of the China Law Society, executive director of Beijing Amber Law Firm, secretary general of China Listed Investment and Financing Alliance, distinguished teachers of Tsinghua University, Peking University, Renmin University, Sun Yat sen University, Chongqing University and other president classes, gave lectures on equity design, corporate governance and equity incentive, and focused on the course content, According to the actual situation and characteristics of each enterprise, one-on-one "landing" coaching was provided for each enterprise.
Before the class, under the proposal and guidance of lawyer Song Junsheng, all enterprises actively completed the preparation before the class. They not only carefully sorted out the company's equity structure chart, governance structure chart, articles of association and other materials, but also put forward the corresponding optimization needs and ideal goals, which provided important support for the successful holding of the "landing class".
In the class, representatives of various enterprises came to the stage to speak enthusiastically. The students gathered their ideas and Lawyer Song pointed out the confusion. The class atmosphere was serious and warm. After the two-day course, the students were able to return with rich theoretical knowledge and the achievements of their own enterprises.
What Song Junsheng said about equity incentive and equity design
1、 Governance function of equity
As one of the levers to weigh the interests of enterprises, equity plays an invisible role in regulating corporate governance. So, what kind of ownership structure is a good one?
To this end, Mr. Song Junsheng made a sample for the students' equity design through positive and negative cases (real kungfu, logical thinking equity allocation, and equity governance of Haidilao), and deeply branded the five lifelines of enterprise share reform in the minds of students - 10%, 20%, 34%, 51%, 67%.
Is the more equity the better? From the perspective of enterprise operation, the more equity, the greater the pressure on the company's performance. Through share reform, the pressure on the performance of major shareholders can be distributed, and most shareholders can be included in the company's operation, so that they can really go to the front line, work hard to form a joint force, which is also the original intention of most entrepreneurs' share reform.
However, in reality, the road of equity governance is always full of thorns. Is there any way to optimize the share reform and ensure the absolute control of entrepreneurs?
The answer is yes, but first of all, you must know the five minefields of equity design: 1. The equity proportion of investors and founders (less than 10% of investors can not import resources without enthusiasm, and more than 25% of founders lack motivation); 2. The risk of equity cooperation of resource committers is high; 3. Equity allocation and the allocation of board seats should be balanced; 4. The art of registered capital and subscribed capital in equity design; 5. The particularity of legal representative in equity design.
To avoid the above minefields, the top-level design of equity can be carried out in accordance with the consensus agreement, the same share with different rights, the two-tier structure, limited partnership and other models, and it is Jack Ma who put these into practice (refer to Alibaba's equity structure).
2、 Financing function of equity
Among all financing means, equity financing is a financing method that both investors and financiers are willing to accept. This is because, for enterprises, equity financing has no debt pressure; For the investor, the acquisition of equity is the acquisition of ownership. The investor can have sufficient influence on the enterprise and obtain corresponding profit returns accordingly.
What are the legal risks of such external financing? 1. The VAM agreement (AVOID individual heroism in VAM, be cautious if the annual rate exceeds the normal value, and the agreement statement is limited to shareholders' equity holdings). 2. Joint and several liabilities (Before signing the agreement, part of the family property should be legally isolated, and personal property should be fully disclosed). 3. Home decoration enterprises are high incidence areas of job encroachment and capital flight.
3、 Crowdfunding function of equity
There is a fine line between equity crowdfunding and illegal fundraising. Those who understand equity can effectively expand and realize capital operation through equity crowdfunding. Those who do not understand the mystery can only follow suit and fail.
Equity crowdfunding should pay attention to the following points: 1. Equity should be combined with products; 2. The premise of circle culture and identity; 3. Players' psychology, not expecting return is the soil; 4. The ratio of assets to investment should not exceed 100/5 to avoid risks; 5. Resource integration is fundamental.
4、 Acquisition and merger function of equity
The function of equity acquisition and merger is well applied, and the agents, dealers, franchisees, direct sales organizations, etc. of enterprise products can become a community of interests, now collectively referred to as "city partners".
5、 Incentive function of equity
Equity incentive is one of many incentive methods. If well used, it can effectively stimulate the enthusiasm of employees and help the long-term development of enterprises.
Mr. Song Junsheng is just a little bit about equity. He speaks very thoroughly and carefully, so many people can understand it. If you are interested, you can go to see his courses and learn about it.
