YouTube brings a huge amount of traffic, which I believe you all know. The specific data is that there are 5 billion videos playing every day, so YouTube channels are very important. If you can make good use of them, it is very helpful for small enterprises to establish brand image, show your products and improve their influence.
preparation
1. Magic Internet Tools
2. Google account
It has been acquired by Google, so Google account can directly log in YouTube. For the registration of Google account, please refer to this article>>> How to skip mobile phone number when registering Youtube [This ingenious move can be done in one step] Once you have completed the template work, you can start creating channels on YouTube.
How to create a YouTube channel
1. Register a Google account
On YouTube, whether you are watching, sharing, or commenting on YouTube content, you need an account. The account can be a Google account. After you hang up the magic Internet tool, open the official YouTube website: youtube.com, click "SIGN IN" in the upper right corner to log in. (Refer to the above link)
If you don't have a YouTube account, you can buy a ready-made account on this site. One account for one person, no repeat sales.
Exclusive YouTube account
The exclusive account is no different from the one registered by yourself. You can log on YouTube directly, and those who are troublesome can consider buying it directly! Please change the account password and other information immediately after purchase!
2. Create Channel
After logging in, you can create a YouTube channel. The specific operation is to click your avatar in the upper right corner of the YouTube website, click the drop-down box and select "Settings", as shown in the following figure:
Then enter the account description and click "Create a channel" on the current page, as shown below:
First, create a brand account. On the premise of compliance, it can be any name you want, rather than the same name you use to create your Google account. However, I suggest that it can reflect the brand represented by YouTube channel.
After the brand account is created, it may need verification, which can be SMS verification or incoming call voice verification. Select your convenient way to verify, and then enter the verification code.
After uploading your avatar and confirming your brand account, you will jump to the home page of your personal channel. Next, you can customize your channel.
3. Custom Channel
Click "CUSTOMIZE CHANNEL" on the page, as shown in the figure:
After entering the west definition channel, you can see three tags, namely“ layout (Layout) "“ branding (Brand) "“ basic info (Basic information) ", these tags can help you optimize the channel for your audience.
4. Basic information
First, click "basic info" to modify the basic information. Here you can enter some basic information about your channel, such as the language your video uses and the keywords people use when searching for videos, so that the audience can find the description of your channel more easily. These keywords can include information about what your channel is about, the problems it helps solve, special characters and products, your industry, and so on.
You can also add links to websites you want to share with your audience. These links will appear in your banner image, like this:
5. Brand elements
In addition to the descriptive details you added, there is also a customized element of the new YouTube channel: visual effects.
Under the "Brand" tab, you can also add the following information:
Profile picture
This is the picture YouTube users see when browsing video content. The picture is below the YouTube video. YouTube recommends using pictures that are at least 98 x 98 pixels in size. As shown below:
Banner Image
The banner image is a large banner displayed at the top of the channel page, which is a great opportunity to convey your brand to the audience. YouTube recommends at least 2048 x 1152 pixels.
Video Watermark
The video watermark is displayed in the lower right corner of each video you publish. You need to select a logo. The optimal size of the watermark is 150 x 150 pixels. As shown below:
6. Customize advanced layout options
Click the "layout" layout tab, where you can specify some details about how to present content on your channel page. You can choose to specify a video spotlight and organize your channel pages with featured sections.
7. Upload video
To upload the first video to YouTube, click the "create" button in the upper right corner, and then follow the prompts.
Once you start adding videos, you will want to optimize them to search, which in turn will help users find your videos.
But it's not just about giving your videos accurate, clear, concise titles - although that's important. Next, we will describe some of the most important things that need to be optimized on YouTube.
title
When we search for videos, we are generally attracted by the title first. This usually determines whether the audience will click to watch your video, so the title should not only be eye-catching, but also clear and concise.
describe
This should be limited to 1000 characters - remember the most important point, the audience is to watch the video, not read a lot of text. In addition, YouTube only displays the first two or three lines of text, about 100 characters, so make good use of these 100 characters to load the most important information in the description. Note that one Chinese character takes up two characters.
label
Using tags not only lets viewers know what your video is about, but also lets the YouTube system know that YouTube uses tags to "understand the content and context of your video". In this way, YouTube can use algorithms to connect your videos with similar videos, thus expanding the coverage of your content. But be careful - just like your title, don't use misleading tags because they may bring you more views - in fact, Google may punish you for this.
category
Choosing a category is another way to group videos of similar content on YouTube - but it may not be as simple as it sounds.
