Four points for enterprise marketing website operation The construction of enterprise marketing website should be solved by finding a professional website construction company. Although there are outsourcing companies in the later stage of marketing website operation, from the perspective of long-term development of the enterprise, it should be operated by the enterprise's internal network sales team. The operation requires various data accumulation, which cannot be done overnight; As for the current situation of enterprise online marketing, online marketing personnel are basically assigned from other positions to take charge of it. Due to the lack of operational knowledge, beginners are prone to various problems in the operation process. Today, we can analyze the construction of online websites and pay attention to several problems in the operation process, so as to help beginners operate websites with more skills. 1. Enterprise Business What are the characteristics of marketing websites? Born in the era of rapid economic development, more and more enterprise websites choose to be marketing websites. Without marketing, everything is zero. So today, let's talk about the characteristics of marketing websites? 1. Marketing function Traditional websites mostly focus on displaying information, which lacks highlights and marketing elements. At present, the aesthetic standard of contemporary people is just from website construction. More people like high-end, atmospheric and fashionable websites with a sense of design. The marketing website is just the same. Generally speaking, the design is novel, fashionable, with a strong sense of theme, and has a strong sense of marketing. It is a label given by the public to the marketing website. Marketing Key points of enterprise marketing website planning You may have a misunderstanding about marketing websites. Generally speaking, these websites are websites that mainly conform to search engine optimization, rather than what others call "high-end websites". From the perspective of the website itself, what factors should be done for the construction of marketing websites in terms of website design, construction and promotion? 1. The website must have a reasonable structure. Logical structure and physical structure are the basis of a website, such as column configuration, bottom navigation, page layout, etc. However, some enterprises put some unimportant information on the key position of the home page, and these often have no connection with products and brands How to build an enterprise website with high commercial value The homepage of an enterprise is the portal for an enterprise to display its image on the Internet. Designing and producing an excellent marketing website is an important step for an enterprise to successfully move towards the Internet. However, at present, many enterprises have the consciousness of building a website, but they do not have the idea of how to build a high commercial value enterprise marketing website. Many enterprise marketing websites look beautiful, but they are superficial, empty in content, unreasonable in layout, and few of them have commercial value and can bring orders. The following small editor will give you a detailed description of how to build a high commercial value enterprise marketing website. 1. Clever layout of long tail keywords: based on enterprise marketing What kind of website can keep visitors Website construction is a necessary way of Internet marketing for modern enterprises. Enterprise display website construction and enterprise marketing website construction will separate and display enterprise websites. Users' dependence on different types of websites is different when they have different needs for websites. In order to successfully attract users and improve the popularity of websites, Therefore, the first goal of our website construction is to do a good job of retaining users. The website is not enough to retain users. The real-time traffic is very large but the bounce rate is very high. The depth of the end user's visit is not enough to achieve the effect. The internal design of the website is reasonable, the content is rich and valuable, and the users are Design features of enterprise marketing website Why do we always advocate enterprises to do marketing websites? Because marketing websites can really bring profits to enterprises. Of course, marketing websites are only part of this money making system. Back to the core of marketing websites, it is the role of high conversion rate, so it is a powerful weapon for enterprises. So why do marketing websites have such a high conversion rate? The main reason is that the layout of the website has brought in enough marketing genes and trust elements. On the other hand, the layout of the website conforms to the logical thinking of the target users and has a very good user experience. So, what kind of website can reach the marketing network Full analysis of marketing website construction A marketing website is like an online sales or advertising platform, which uses the contents of the website to persuade customers to buy products or services. At present, Baidu, 360 and Sogou, the mainstream search engines in China, have a large number of user groups. Among these user groups, there are many potential customers. To do online marketing is to promote in search engines, pass on enterprise information to potential customers. When users search for relevant keywords, guide them into marketing websites, and take advantage of the unique advantages of marketing websites, Since the home page of the marketing website is for sales, we should first understand: who is our target? How to communicate What is the service flow of Kehu network website? A website that can make money for enterprises is the first step of a good marketing website: enterprises put forward requirements for building a website. 1. Enterprise customers put forward basic requirements for building a website, such as the number of columns and the core content presented on the first screen. 2. Provide relevant text and picture materials, company introduction, project description, website functional requirements, such as color, style, message board, etc. Step 2: The website construction company formulates the website construction plan. 1. Both parties negotiate, modify and supplement the website construction content to reach a consensus. 2. The receiver formulates the marketing website construction scheme, such as the development cycle and development process. 3. Both parties shall determine the specific details and price of the construction scheme. Step 3: Sign What is good about marketing website construction As a website with marketing and promotion function, the marketing website takes marketing and promotion as the purpose and starting point according to the company's positioning, and implements the whole process of website production to ensure that every link and every step take into account the needs of marketing function, so that the website has marketing function or features conducive to optimization and promotion as soon as it goes online. Set network target customer groups according to the product, and arrange the content that potential customers are interested in on the homepage of the website from the perspective of potential customers according to the habits and demand thinking of network potential target customer groups. Then build the enterprise's credibility, core product display, customer witness, answer questions for potential target customers, etc How is the whole network five in one marketing website built? Marketing website building process of the site building package: before the site is built, research, communication and positioning: in the early stage, through preliminary discussions between the two sides, we will deeply explore the advantages and features of the product selling points and services to create an overall plan for the precise positioning of your website planning. Website planning and layout: based on the website positioning confirmed after several communications with customers in the early stage, and in combination with your company's product structure and profit model positioning, make an overall planning and layout scheme and website home page framework planning suitable for the long-term development of the enterprise. Sorting out of image and text materials: connect with customers all existing online and offline image and text materials related to enterprises, so as to build a complete image and text through sorting
