If you have studied website seo, you will know that the most important thing is key word Analysis and research. Both seo and sem focus on keywords. Whether the keyword analysis is accurate or not means whether the user's needs are identified. A website that cannot meet the user's needs is worthless. So, what are the core skills of keyword analysis?

Analysis based on search engine search requirements

In addition to the link relationship, it is also very important to analyze the search demand that has an impact on the search engine ranking. The search engine is triggered by the user's search instructions, thus giving many search results. We can think around this trigger point, why do users search for this keyword, and what are the needs behind it? If we understand why users search for this keyword, we will probably rank first.

When analyzing users' search needs, a single target keyword may have many different needs. Everyone's needs are different. At this time, long tail keywords will play a decisive role. Because long tail keywords can greatly reduce the scope of users' access, which can help websites find users more accurately.

Positioning keywords

From the home page to every page of a website, there will be a problem of keyword positioning. One of the most important issues of keyword positioning is competition and whether someone is searching. If the keyword positioning is very outrageous, it is meaningless if no one searches. If the keyword competition is very fierce, it will lose its meaning.

Keyword positioning can solve these two problems. One is accurate positioning of target keywords, that is, keyword specialization. So what is keyword specialization? This is relatively simple. For example, if there are only two product names for a product, you can write two. Such keywords will have great competition.

Core keywords and long tail keywords

The main way to get traffic through search engines is to rely on the long tail, which is very clear to some SEO veterans. Users are unlikely to get specific answers only by searching for keywords in one industry. Only by narrowing the scope of search can we get more accurate information, which requires the use of long tail words.

The analysis of core keywords and long tail keywords determines whether your website can be searched by users. When it comes to keyword matching, users' needs should be taken into consideration. For example, if a user wants to see the cushion information, he may search for "thickened cushion", or "thickened bench cushion", etc. In this way, we can analyze that the user wants to search for thicker cushions, but all of them are thicker. In winter, it will be more fierce, and the stool will be more buttocks, so this search will be done.

Keyword mining and keyword analysis

Mining high-quality keywords is a key step to improve the weight of the website, and then create titles and content according to the keywords.

Kehu Network Remind everyone that in the process of making the website link library, we should list the keywords with index, so that when we update the internal links of articles, we can know the key keywords in the internal chain very clearly.