Speaking of websites key word Optimization, a problem that many people often encounter is that optimization takes a long time, but has no effect. If the keywords are not ranked, the traffic of the website will be greatly reduced. Most of the friends who encounter these problems fall into SEO optimization Today, I would like to share with you the reasons why website optimization has not been effective.

1. New website with low weight

Because most people are new websites, they are slow to be included, and their website reputation is not very high. This is also a problem for novice consultants. For example, it is normal to include a home page in one month and not rank in two months. At the same time, it is also necessary to avoid website content being copied by high weight websites. Although new websites have protection mechanisms, But the algorithm is still not very late. If the website weight is low, it is normal that the optimization effect is slow to take effect.

Any website within six months can become a new station. If you are a new station now, don't worry about it. Just do a good job of basic optimization details. Many people see that it is not included, and then hastily revise it, leading to more serious consequences.

2. The website lacks high quality Outer chain And inner chain

As we all know, high quality external and internal links are the boosters of website optimization keywords. A good internal link system can enable search engines to capture every page. High quality external links can also increase the credibility of the website. If the website has not been optimized for a long time, you might as well see whether you have built a high-quality external link and smooth internal link system.

What is a high-quality outer chain? The external chain that ensures relevance, high weight, links and inclusion can be regarded as a high-quality external chain. You can check whether the external chain you released has been included. If not, it means that you have done a lot of useless work. The more external chains, the better. The focus is still on quality. If the quality of most external chains is not good, Not only can not achieve the purpose of improving the website weight, but will reduce the website weight, which has a bad impact on the website.

The internal chain system also needs to ensure the relevance and the number of anchor texts to avoid dead links. Many optimization personnel focus on the optimization of the home page, but ignore the optimization of the inner page Station construction At the initial stage, we need to do a good job in the internal chain system, otherwise we will face the risk of revision. The internal chain, including the recommendation of relevant articles below the articles, as well as the top and bottom pages, can also increase the density of website keywords.

3. The website server is unstable

The website server is one of the factors that affect the optimization effect. Many people use cheap servers for SEO optimization in the early stage, and plan to change to better servers after making money. This idea is naive in the author's opinion. A server not only affects the capture of search engines, but also affects the browsing experience of users. How can we make money in this situation? The server must be stable. It must not fail to open after a period of time, which has a great impact on SEO optimization.

At present, most of them need to use domestic servers. Although they need to be filed and the price is a bit expensive, they are at least stable. You can't use some cheap servers just because you are afraid of trouble. The speed of data transmission by servers can also affect the effect of website optimization.

4. Less content of core keywords

Many SEOers update articles, but after a long time, it has no effect. This is the case that the core keyword content is less included, or the relevant content is less included, which leads to the search engine being unable to identify the core content of the website, and blind updating of content is also not possible. When updating content, You must try every way to reasonably insert keywords in the title or content. It is better to arrange keywords in the first and last paragraphs, so that once the page is included, the keywords will be matched and users can find the search keywords more easily.

The way to improve inclusion is to ensure the value and originality of the content, and then submit the link. If it is not a new site, it is believed that it will be included within a week.

5. Incorrect optimization method and insufficient operation execution

SEO optimization also needs to pay attention to the method. Once the method is wrong, no matter how hard you try in the later period, it is difficult to have an effect. Many people's optimization method is to update the content and send out the chain. SEO optimization is absolutely to analyze and think from the perspective of users, and then update the content and send out the chain, but also to maintain the regularity, and at the same time to layout the long tail keywords.

The second is execution. You ask them to do Original content They often say that my literary talent is poor, and sometimes they really want to reply that I can help you write if my literary talent is poor. No one can do it at the beginning. SEO optimization is to determine the direction and method of optimization in the early stage, and to do it well with firm implementation in the later stage.

Summary: The above five points are the reasons why website optimization has been slow and ineffective. If you find that your keywords rank poorly, you might as well check whether you have fallen into these holes. If there is such a problem, you should stop daily operations, and then analyze the relevant SEO data to make timely diagnosis and revision, so that the website can be on the right track in further optimization.