Long tail key word The traffic brought to the website is sometimes higher than that brought by the core keywords. It is formed by the customer's search habits, spoken language and regional dialects, so its length will be relatively long, and the search engine has also set a length limit of no more than 200 bytes. Long tail keywords generally appear in the article title and content page of the website.

1、 Long tail keywords should appear in the title

The title is the central idea of the content of the article. The title of the article plays a key role in the whole length. A good title is the premise for the crawler to like the article, so the title is of great importance. The title should be coherent, accurate, concise, and it is suggested that the long tail keywords should be left, because crawlers generally browse from left to right, The clarity of long tailed words should not be more than one word. It is better to use one long tailed keyword for one article to let the crawler know what you want to highlight. The title should not be too long. Generally, it can be best within 20 words. The content of the title must closely focus on the long tailed keyword.

2、 To accurately locate long tailed words.

The positioning of keywords must be accurate, because only accurate long tail words can make the enterprise site have higher traffic and higher conversion rate. Some keywords that seem to be related, but in fact are useless, are not worth our time. Therefore, we must accurately locate keywords, so that we can save more time. In this regard, we can use a complementary tool on the search engine. It is an exclusive tool for selecting words. When you search for a core word in it, several related words will appear. We can select the necessary long tail words from these related words.

3、 Optimize the inner chain reasonably.

Many new webmasters don't know how to optimize the internal chain. First of all, the title and content must pay enough attention. They can adopt the anchor text spiral scheme to optimize. The spiral scheme may be unknown to everyone, but it is not complicated. For example, there is an article on the official website of the enterprise, and the previous content is relevant Website construction For the company, in addition to the link with the home page in the next article, you can also add the long tail keyword anchor text link of the previous article, and so on. Inner chain optimization（ SEO optimization ）It is very helpful for the ranking of long tail words. We must optimize the internal chain.

4、 Highlight long tail keywords

In the layout of long tailed words, the keywords in the title will be marked in red, so that they will be more conspicuous and convenient for searchers to query. If you want to highlight the keywords in the title, you usually place the important parts on the left side of the title, which is conducive to the crawling of search engine spiders and the browsing of visitors. Because in our daily life, reading is from left to right, from top to bottom. Therefore, you can configure keywords in this way. Put the most important part of the key words in the most prominent position and roughen it up. This will make important keywords more prominent.

Summary:

The importance of long tail words is self-evident. It is formed by the customer's search habits, oral language and regional dialects, so its length will be relatively long. The search engine has also set a length limit of no more than 200 bytes for this purpose. Long tail keywords generally appear in the article title and content page of website content editing.