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How to optimize and promote enterprise websites

1. Make good friendship links
When looking for friendship links, enterprise websites should also pay attention to the weight of each other's websites. They should still look for sites of the same type as their own websites. The number does not need to be too much. We should look for friendship links not for quantity, but for quality.

 How to do website operation for enterprise website optimization and promotion

2. Website content construction
Although the originality of the enterprise website is relatively small, the content of the website still needs to be increased. You can divide the website into columns, one page for each product, and constantly update the information of these products, such as what promotional activities are there, what new functions are there, how to use the product, and common problems of the product. These things need to be updated frequently. So there will be more content on your website. We also need to open a customer communication section for the website. If the customer has any problems, we should solve them for others in a timely manner. In this way, your customers will browse your website for a long time.


3、 key word Positioning and selection of
Whether it is an enterprise website or a personal portal, you should find a suitable keyword according to the user experience. One disadvantage of enterprise websites is that they Original content Too few, so it is important to find a good keyword for the website. The keyword should not be too long, but it should be attractive and easy to remember. At the same time, the title of the website, description,keyword, All of them should be modified into descriptions related to keywords, which is helpful for the search engine to capture.

4. Do appropriate Outer chain It is necessary
Generally, there are few external links on enterprise websites. You need to add external links to websites, comment and leave messages on similar websites. You can use keywords of websites as names when leaving messages, which can improve the popularity of keywords. Comments and messages can bring a lot of external links to websites. The other is forum promotion. Choose a forum with high weight to promote. The name of the site should use keywords, and the signature of the forum should use keywords. At the same time, add a link to the main site to the keywords. QQ group promotion, post bar posting, etc. can bring external links to articles.

5. Soft text promotion
An enterprise website has very low originality. If you want someone else to come to your website, they will use the same content every day. No one will come after such a long time. Therefore, soft text has become the most effective way for websites to obtain external links. Write a good soft article and submit it to a website with high weight. When it is reprinted, your external chain will increase accordingly. At the same time, you can also add your keywords when writing soft articles, which can also increase the popularity of keywords.


6. The structure of the website should be stable
It is not only the website's outer chain and content that affect the ranking, but also the website's structure construction. The website should not be too fancy, but should conform to the user experience. For enterprise websites, the home page should display product information, which is what customers want to see at the first sight. At the same time, the space of the website should be stable, the website should be opened quickly, and good host space should be selected. The construction of the website should also pay attention to the construction of the website's internal chain. The construction of the website's internal chain should be reasonable. You should use words instead of pictures to link. Links to similar products should be well done. The internal chain is sometimes more important than the external chain, which can reduce the bounce rate of your website.

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