The trend of mobile Internet has also led almost all websites and traffic to mobile devices, while traditional PC websites have also turned to mobile terminals and started to match mobile sites. Even Baidu has launched MIP specifications to improve the optimization and acceleration of mobile sites. For the webmaster, mobile sites may need to involve technology development, And whether sub domains such as m/wap are used, and whether mobile adaptation rules need to be submitted to search engines?

What is mobile adaptation?

first Kehu Network It is still necessary to talk about what is mobile adaptation. Baidu search resource platform provides a tool called "mobile adaptation", 360 webmaster platform is also called "mobile adaptation", Sogou webmaster platform is called "open adaptation", Shenma webmaster platform is also called "mobile adaptation", In short, this is a tool provided by various search engines to facilitate the adaptation of PC side pages to mobile side pages. In short, it is convenient for search engines to know how the PC side URL corresponds to the mobile side URL.

The mobile adaptation function is to improve the search experience of search users in mobile search. The search engine will give mobile pages corresponding to PC pages more opportunities to show in the search results. The site needs to submit the corresponding relationship between PC pages and mobile pages with the same subject content to the search engine, that is, mobile adaptation.

Which sites need to submit mobile adaptation?

If the search engine provides the "mobile adaptation" service function, you need to have both a PC station and a mobile station, and they can correspond in content, that is, the main content is identical, then you need to use the mobile adaptation tool to submit the correspondence. For example, the current mainstream adaptive development sites and code adaptation sites do not need to use mobile adaptation tools, because the URLs of PC side pages and mobile side pages are the same, and the search engine will automatically identify and judge whether the site is compatible with mobile side browsing.

However, for mobile sites developed using sub domain names such as m/wap or independent domain name adaptation, it is particularly important to submit mobile adaptation rules through the webmaster platform of each search engine in order to enable the search engine to quickly obtain faster inclusion and weight matching. Of course, we can also use the meta tag to add a point on the page. Mobile sites can add link rel="canonical" to point to the corresponding PC URL. If your mobile terminal is developed based on Baidu MIP specification, you can also add link rel="miphtml" tag attribute on the PC side to point to the mobile MIP page URL, which is conducive to search engines to better match and grab pages.

Talking about self adaptation and code adaptation

In fact, we have always preferred the way of unifying URLs. Whether it is an ordinary mobile site or a Baidu MIP standardized mobile page later, the development of the network has always been achieved by using code adaptation. The current user's location device type is judged through the program, and the server returns the corresponding matching page. From the perspective of website optimization, The overall URL of the website is standard enough. Send it once Outer chain It may be targeted at the PC and mobile terminals without special optimization. It is also more advantageous in page propagation, and will not affect loading when multiple jumps occur. And for the search engine, it can also be included and displayed timely and accurately, so if your site can do this is the best.

There are some similarities between adaptation and code adaptation. From the development point of view, the page will be loaded with a lot of redundant content on different devices. Although we may not be able to see it directly from the page, the redundancy in the code is unacceptable to small editors, but there is no denying the compatibility advantage of access to the device, A well developed page can be perfectly compatible with all different devices, which of course tests the ability of development and design.

Whether it is an adaptive or code adapted mobile terminal, from SEO optimization From the perspective of, and from the perspective of users, its experience and communication may have a slight advantage, but it is also a matter of opinion.

summary

Although the mobile adaptation rules of each search engine are largely the same, they are not completely the same, so we will not start to share specific adaptation operations. Specific users can submit mobile adaptation according to the use help and rules provided by the search engine itself. Generally, there are many methods to choose from, However, Kehu recommends that you use rule adaptation to submit correspondence as much as possible. Such a submission can continue to take effect for newly added URLs with the same rule, without multiple repeated submissions. Moreover, the processing cycle is shorter than URL submission, which is easier to maintain and troubleshoot. This is also the submission method recommended by Baidu.