Website construction In the process, many people will find that the website is not included in the search engine one month or even several months after the website construction is launched, and even the website cannot be found by directly searching the name of the enterprise. Many enterprise bosses will think it is a problem of website construction, and some enterprises even want to refund for the problem of not being included. From the perspective of website construction and website ranking, websites that are included and ranked by search engines will not be included and ranked once they are done. All these need to be completed through website optimization.

1、 Do a good job of basic content of the website

1、 Site security

For small and medium-sized sites, the security technology is weak, and the phenomenon of being hacked and tampered is very common. There are several common cases of being hacked, one is that the main domain is hacked, one is that the title is tampered, and the other is that many pages are added Outer chain 。 Generally, the main domain is hijacked when it is hacked, which means that the main domain is redirected to a designated website by 301. If you find that there are some spam stations after the jump in Baidu, the amount of your site's crawl will be reduced.

2、 Content quality

If 100000 pages are captured and only 100 are created, the number of pages captured will decrease. Baidu will think that the proportion of pages captured is very low, so there is no need to capture more, so it is necessary to "prefer lack to abuse", and pay special attention to Station construction We must pay attention to the quality and not collect some content, which is a potential hazard.

3、 Site response speed

① The size of the page will affect the crawling. Baidu suggests that the size of the page should be within 1M, which is similar to that of large portal websites, such as Sina said otherwise.

② Code quality, machine performance, and bandwidth.

4、 The number of primary domains on the same IP address

Baidu crawling is based on IP. For example, if 1000w pages are crawled on an IP one day, and there are 40W sites on this site, the average number of crawled sites will be very small. So when selecting a service provider, we should check whether there are big sites on the same IP. If there are big sites, The amount of grabs that may be shared will be very small because the traffic is higher than the station.

2、 Important principles for maintaining website ranking

1、 Need to be updated every day Original content 。 This is the most important thing to maintain the stability of the website. Updating original content every day can not only maintain the stability of the ranking, but also improve the ranking of the website. Remember that the content must be original. If it is copied from other websites, it may also have a negative effect.

2、 Don't change the structure of the website. In the process of maintaining the website at ordinary times, we should not change the structure of the website at will, because this will make the spider of the search engine need to re understand the website, and the ranking will fluctuate. It's just like a place we often go to and suddenly change the route. You have to know it again when you are confused.

3、 Don't change the website title 。 The website title is the positioning of the website. Usually, the website is very stable, but if you change the title, in principle, you cheat the search engine, and the website ranking will surely fluctuate.

4、 Maintain the quality and quantity of the website's external chain 。 If you want to keep your website in a stable position, the outer chain is indispensable. But remember, do not increase or decrease the outer chain in a large amount at a certain time. This will not only fail to keep your website stable, but may also be punished by the search engine.

A lot of website construction friends may like to modify the website according to their own hobbies or needs when they do the website. For example, the structure of the website, the title of the website and other content are modified every other time. In fact, this way is unfriendly. Search engines will be disgusted with search engines. Website construction experts remind that, To do a good job of website ranking, you can check the website according to the above content, so as to avoid that the reason for the website ranking dropping is still unknown.