Many seo think that Outer chain It doesn't have much effect on SEO, but it is not like this. The external chain is very helpful for SEO, but the premise is high quality external chain. Since almost all high-quality websites now do not allow other websites to publish the external chain on their own websites, it is increasingly difficult to obtain good external chain resources. Many SEOs go to some garbage forums or websites to publish the outer chain. The quality of the outer chain is very poor. Of course, it doesn't help SEO much.

Function and form of outer chain

1、 The role of the outer chain

1. Attract spiders to websites

If the content of the website wants to be included, it needs to attract spiders to the website to crawl. Spiders discover new content and websites through links

Therefore, seo has released the outer chain outside the website, which will attract spiders to the website to crawl pages

2. Increase the weight of the website

The outer chain is also a link, so the outer chain can also transfer weights. Therefore, a high-quality external chain can increase votes for websites, which is helpful for ranking

3. Bring traffic to the website

If a website wants to produce benefits, it must have users. Through the external chain, we can attract potential users to our website for browsing and conversion

Related reading: dry goods! Summary of external chain skills! SEO website external chain optimization method complete!

2、 Form of outer chain

Now let's learn the forms of the outer chain

1. Plain text

There is no way to click the plain text form of the outer chain, which is a URL in the source code

For example: https://www.kehu56.com

2. Link form

The link form is the clickable outer chain, and its anchor text is also a link. For example, in the source code

https://www.kehu56.com  

3. Anchor text form

The anchor text form is the clickable outer chain, and the anchor text is key word 。 For example, in the source code Website construction

At present, Baidu can identify and give weight to the three forms of external chain, so any form of external chain can be used. However, the external chain is not always effective

for example Kehu Network The outer chain of is of high quality, why do you say so? Our articles are original, and we often contribute to some We Media platforms, such as "Today's Headlines", "Sohu We Media", etc. The webmaster platform has "forums outside Sohu" A5 Forum ", Lu Songsong's blog, etc., of course, there are many others. Here are no examples. Once an article is successfully submitted, it will bring a lot of hits and forwarding. Here are screenshots of what platforms Haitao We Media contributed to

Advanced operation strategy of "website out of chain"

3、 External chain effectiveness principle

Principles of effectiveness of the external chain:

1. The outer link on the included page will take effect

2. The weight of the included page affects the quality of the outer chain. The higher the weight of the website, the greater the weight of the external chain

Next, let's take a look at the error operations that need attention in the external chain operations:

1. Don't cheat outside the chain

In Baidu's eyes, the following forms of links belong to the external chain of cheating. If a website does too much, it will lead to K stations; Buying links and purchasing from some external chain purchase platforms belong to this type; Black industry outside the chain, if a website is pointed to by a large number of gambling, pornography and other anchor text, then this site may also be K; The anchor text is single. If all anchor texts of a website are the same keyword, it is obvious that they are deliberately sending out the chain, which will also be judged as cheating; All points to the home page. If all the external links of a station point to the home page, it is also a sign of cheating; Do not use any external chain mass distribution tools for external chain mass distribution.

2. Don't send rubbish outside the chain

Although the punishment of spam outside the chain is not as serious as that of cheating outside the chain, if the number is too large, it will also lead to the decline of website power; The content is irrelevant outside the chain, your website is doing weight loss, but went to the fishing website to send outside the chain; The content is junk content, and the articles published when the external chain is released are junk content generated through pseudo original; The outer chain is unstable, frequently deleted, and unstable

All the above situations belong to the external chain of garbage, and must be eliminated

4、 Correct external chain thinking

1. The source of the external chain should not be too single, and more external chain platforms should be found;

2. The external chain should pursue stability, and it is better not to post on the platform that often deletes external chain posts;

3. Do not send an external chain on the garbage platform, which belongs to the external chain of garbage;

4. The more external chains, the more risks, so it is better to only establish stable and safe external chains, and then spend more time on user needs;

5. If you want a stable external chain, you can consider entering some SEO circles and exchanging friend chains;

6. It's better to find a way to let users actively send out the chain for us. For example, guide users to publish promotion links, and send some electronic products after someone registers the website through the links;

7. If there are too many rubbish external links, Baidu webmaster platform should be used to reject these rubbish external links

High quality links must be supported by good articles. If a good article cannot be written, at least it must be supported by a good platform. At the same time, both the article content and the platform should be relevant to the external chain, so that the external chain can really play its role. In fact, the practice of SEO still lies in the optimization inside the website and outside the website, but now the optimization inside the website pays more attention to user needs and content layout, while the optimization outside the website pays more attention to value and form, handles the relationship between them, and knows how to do it, so the ranking of the website will not fluctuate too much.