Marketing website Like an online sales or advertising platform, use the content of the website to persuade customers to buy products or services. At present, Baidu, 360 and Sogou, the mainstream search engines in China, have a large number of user groups. Among these user groups, there are many potential customers. To do online marketing is to promote in search engines, pass on enterprise information to potential customers when users search for relevant information key word , guide them into marketing websites, and use the unique advantages of marketing websites to transform them into successful customers. Since the home page of marketing websites is for sales, we should first understand: who is our target? How to convey effective information? How to persuade customers?

Positioning of marketing websites

According to the characteristics of the industry, the characteristics of the enterprise and the advantages of the brand, the website planner carries out the overall planning of the website and the positioning of the marketing direction, makes a reasonable layout according to the needs of the target group, and customizes the website positioning for the purpose of transforming visitors into customers.

Characteristics of marketing websites

1. The real network marketing is oriented marketing, supplemented by technology. Traditional websites are not marketing. In addition to the backward technology, the more important thing is the backward ideas and concepts. If a website wants to think of the role of online marketing, the key factor is whether it is designed at the height of marketing. We must always adhere to the concept of "marketing first, technology supplemented" to build a truly marketing oriented enterprise website.

2. Really user centered overall design When potential customers come to your website, how to retain customers, how to make customers feel trusted, how to stimulate customers' desire to buy, and how to build customer loyalty, the key factor lies in the customer experience of the website, that is, whether the website is customer-centric, only customer-centric websites, To finally win the favor of customers. Marketing Website construction We must stand on the customer's point of view, do every detail carefully, and really improve the customer conversion rate, so that every penny of your money is worth it.

3. One of the most basic characteristics of a marketing website is that it must be very easy for users to find it. If a potential user can't find your website, there is no marketing at all. Therefore, search engine optimization settings are particularly important.

4. The only role that can be played by truly paying attention to the construction of network brands and promoting traditional websites is to display the corporate image and products. However, traditional corporate websites are built by technicians, who do not know what marketing is, and the websites designed are just good, not good, let alone the construction and promotion of network brands. The marketing website must pay attention to the construction and promotion of enterprise network brand comprehensively, and the website built can truly integrate your enterprise brand culture and enterprise style.

Marketing website target

1、 Timely seize the network market and expand business The Internet is originally a global network. As long as you have your own website, people anywhere in the world can see you and understand you. When a user needs an item or wants to find an answer to a problem, he will habitually go to the Internet to find the answer, so we will naturally add a potential customer.

2、 It can achieve instant communication with customers The marketing website has an online communication system. Every day, there is a dedicated person on duty online. Customers can communicate with our customer service personnel at any time through the website, so as to facilitate quick or effective feedback from customers.

3. The most basic function of helping enterprises to promote brands and build image websites is to show the appearance of enterprises, establish and promote the brand image of enterprises. An enterprise has its own website, which can easily put all relevant content of the enterprise on the website. Not only for customers, consumers, but also for investment, it can learn about its own enterprise through the Internet anytime and anywhere, making its own enterprise more persuasive and influential.

4、 Show users the latest news and product information The website is a bridge connecting enterprises and customers. With this bridge, enterprises can directly communicate with customers and obtain their needs. Then, when we understand what customers want and what they need, we can build content that customers like, provide products that customers like, and display pages that customers like, Firmly grasp the customer's heart.

5、 Attract the interest of potential customers Marketing websites have a good user experience and a perfect effect evaluation system to timely understand the various indicators in the process of website operation. Customers enter the website according to our designed ideas, looking down from shallow to deep, making customers more and more interested, really arousing customers' interests, and then promoting customer transformation.

6、 Make the transaction easier The whole page of the website has shown the customers' doubts, your company's strength, the effect of doing it, how to charge and other common questions that customers will ask about. Such re consultation customers are more interested customers, which also reduces the communication time cost and makes the transaction easier. Network marketing focuses on strategy. Good promotion ideas and marketing creativity can quickly open brand awareness on the Internet, reflect differentiated selling points in the industry, improve the business volume of enterprise market development, and achieve enterprise market goals.

How to select a marketing website construction company

1、 see Station construction company Planning ability of The marketing website planning is good or not, which determines the effect of network marketing in the later stage. If the website has no marketing power, it cannot attract visitors well. This is the defect of the template website. Without professional planning, it cannot strengthen the sense of trust between visitors and enterprises, let alone inquiries. Behind every inquiry is a high order. If you cannot transform inquiries, It means that online marketing is a failure, so you should clearly understand Station construction Planning ability of the company;  

2、 Look at the artistic design ability of the station construction company The ability of artists determines the first impression of marketing websites on users. Today's consumers do not lack content, but vision. Today's websites on the market are all stereotyped. When visiting customers and finding a different website, they will deepen their impression on your enterprise. What they can't help but browse deeply to attract users, Improve the target customers' good opinion of the enterprise;  

3、 See the station building capacity of the station building company As a professional marketing website construction company, there will be its own core technology and website construction system. Now many website construction companies in the market copy others' appearance and can achieve similar appearance, but the background system can differ by thousands of miles. Many website construction companies that imitate websites use template programs, which is very convenient for website construction companies, It is inconvenient for users, very complex to operate, and poor security, easy to be attacked;  

4、 See the team level of the station building company Professional website building companies will have their own core technologies, core research and development teams, and core website building systems. They will constantly update and improve the website building systems according to customer needs. Under the premise of ensuring the security of marketing websites, users can quickly master relevant operations, which is not available in many website building companies in the market;  

5、 See the optimization capability of the station construction company Online marketing is to optimize and promote search engines, and more than 80% of the visitors to marketing websites of enterprises come from search engines, so the selection of keywords of marketing websites determines how many accurate customers can be brought in the later period. Only by selecting suitable keywords, placing them on every page, optimizing and participating in search engine rankings, can potential users search for keywords, Search engines display relevant websites, so that users can have the opportunity to enter the website, which requires the website building company to have a strong optimization ability. As far as Deep Web is concerned, every user will not select accurate keywords to layout every page.