Website construction We should give priority to understanding the target and audience of the website, so as to build the website structure framework according to the target and audience positioning. In website construction, we should understand that the ultimate purpose of website construction is to enhance the influence of the website, that is, to enhance user stickiness or expand the influence of enterprises. So, how to enhance the website effect during website construction?

First, focus on navigation design

The purpose of website construction must be to retain more users, rather than leaving the site after only looking at one page. However, if the user does not leave immediately when browsing, and has browsed several pages at the same time, it shows that the website has certain attraction, the website effect is also remarkable, and there are more interesting and useful content for users. Therefore, when designing a website, you should set the navigation of the website at the prominent position of the page, usually at the top, so that users can find the content they want at the first time.

Second, make full use of the blank space in website design

Website construction When designing, we should pay special attention to the fact that all the spaces on the page are very valuable. We should make full use of these spaces, but we should not blindly fill the entire page. Chaotic content will not only affect the vision, but also prevent users from finding effective information at the first time and leaving the website. Therefore, when designing website pages, it is very important to pay attention to maintaining the consistency and tidiness of the pages. Users always rely on their first vision when entering the website. The blank design allows users to breathe and expand the visual effect when browsing.

Third, remember not to ignore the background color as a transparent color

When using pictures in website construction, we should pay attention to changing the background color. We can use other colors instead of the same white, which can also avoid the mistake of using some white as transparent color.

Fourth, the background color should have a strong contrast with the text to enhance the visual effect

When setting the background color and text, it is recommended not to use bright colors. While ensuring the unity of style, expand the visual contrast between the two, so as to facilitate users' reading and provide users with a more comfortable reading environment.

Fifth, when designing pages for website construction, it is recommended to use internal continuous form for long pages

Generally speaking, when users browse long pages, their emotions will fluctuate greatly. In order to avoid the lack of patience of users, we must pay attention to the simplicity of the screen and highlight the key points in the design, which can enhance the attractiveness of the page and provide timely and effective information to users.

Enhancing website effect is an important way to enhance website marketing power and influence. Clarifying the target positioning of the website and building the website with the characteristics of its own enterprise will certainly enhance the corporate image and increase user stickiness. The points we should pay attention to in the design mentioned above are also the most common and easy to ignore points. However, an excellent website should consider all aspects of design problems, so that website construction can achieve more significant website effects.