enterprise Marketing website Build a good solution and find a professional Website construction For the later stage of marketing website operation, although there are outsourcing companies, from the perspective of long-term development of the enterprise, it must be operated by the enterprise's internal network marketing team, and the operation requires various data accumulation, which cannot be done overnight; The current situation of enterprise online marketing, online marketing personnel are basically assigned from other positions to take charge of it. The lack of operational knowledge of beginners can easily lead to various problems in the operation process. Today Kehu Network Website construction analysis needs to pay attention to several issues in the operation process to help beginners operate more skills to do a good job in website operation.

1、 Access speed of enterprise marketing websites : The speed of website opening not only affects the user experience, but also affects the search engine experience. For users, they do not have the patience to wait for your website to open. Generally, customers will open several websites to browse when they are looking for needs. If your website opens slowly, it will be closed immediately, and other websites will be viewed. The same is true for search engines, Every time I visit your website, I am very slow. I feel that the friendliness is not enough, which will reduce the crawling of your website and directly affect the inclusion of your website;

2、 The website content needs to be updated frequently : It is necessary to understand the customer's trends, focus on topics, and update the content that users are interested in within the website, especially the hot events related to the industry. Such events are timely and updated to the website as soon as they are available, which is conducive to attracting more users to browse. It is necessary to adhere to regular website content, so that users can see fresh content every time they come, It is conducive to improving the user viscosity of the website. If users have any problems, they will immediately think of your corporate website;

3、 The content of the website must be original and valuable : The value of content is very important to retain customers and browse in depth. The value of content is reflected in helping users and solving their needs. The more such content, the better. Not only search engines like it, but also users like it. Remember not to keep updating content on these topics, and focus on all aspects users care about, so as to firmly attract users, Remember not to cause all kinds of hard ads, all kinds of key word Stacking, the content does not match the title, the readability is not strong, and the user experience is extremely poor, leading to user aversion;

4、 The internal navigation of the website should be clear : Website structure navigation is like a signpost. When you see the signpost, you will know where you are and how to go to the destination. The same is true for website navigation. Clear navigation enables users to quickly find the information they want to browse, which is also conducive to users' in-depth browsing of every content of the website. The clearer and simpler, the better for users, Users will not spend a lot of time to understand the operation of your website. If they cannot find it, they will close the website and go to the next website;

To sum up, in addition to the application of some skills, the operation of enterprise marketing websites should mainly consider users' needs and user experience. The purpose of marketing websites is to address users' needs. If a website cannot consider users' habits and topics, users will not like your website at all, users will not like it, and search engines will not like it, The ranking is even worse. The website operation is user centered. If users like it, they will often visit your website, recommend it to those who need it, accumulate more potential customers, and also help enterprises to promote word of mouth marketing.