Bidding promotion wants to attract more accurate traffic, key word The expansion of is very important. However, for a new bidding novice, how to expand keywords is a problem that needs to be solved by racking his brains. today, Kehu Network Our editor will teach you how to expand more keywords, introduce more accurate traffic, and achieve the effect of increasing revenue and reducing expenditure.

1、 Keyword tool

If you only expand manually, your energy will be wasted, and the expanded words may not be effective. So when expanding keywords, we need to use some commonly used seo keyword tools, such as Google keyword tools and Baidu Index. In particular, Google keyword tool is more convenient in this respect. Google tool lists at least dozens of related keywords for any keyword query. Then query again with any of the listed words, and you can list dozens of other related keywords. Is it easy to expand hundreds of thousands of words through continuous mining in this way?

2、 Search suggestions

I don't know if you usually pay attention to a phenomenon when searching, that is, when you enter a core keyword in the Baidu or Google search box, the search box will automatically display the relevant suggested keywords, which is what you usually call the drop-down search box. Of course, some of the words in the drop-down search box are artificially painted, so you need to exclude these artificially painted words, because these words do not bring you too much traffic.

3、 Combining regional words

If the account is promoted in multiple regions, you can choose to add some regional words suitable for your product when expanding keywords. The disadvantage of such words is that they can only be popularized in a specific area.

For example, education can be added as region+training course name.

4、 Synonym expansion

In a specific product, the bidding and competition for some converted keywords in the account are very fierce, but the conversion effect is good, and we cannot abandon it. At this time, we can expand the keywords with similar meanings.

For example, "How much is the flow of people?" can be expanded to: "How much is it to beat a child?" "How much is it to beat a baby?" and so on. Although the search volume of such words is not as large as the previous one, its bid is 1/3 of the former, or even lower. Adding some words of this kind will introduce more accurate traffic to the account while ensuring the quality of the account.

5、 Long tail word expansion

Long tailed words are a kind of keywords that many bidders struggle with. Although these keywords are well converted and in obvious demand, there is little traffic of these keywords. It is very difficult to choose whether to join or not.

In my opinion, if the account budget is not high and big words can't compete with competitors, you can add some long tail words with high demand and small competition to fill in the volume of high priced words.

6、 Search term report expansion

The search term report is a form that bidders should pay attention to every day. There are many keywords in the search term report that we can add to our account.

You can add an appropriate amount of search terms according to the demand and conversion of search terms, which is also a small way to improve the effect of your account.

Friendly tip: The more keywords in the bidding account, the better. After all, everything must be in a certain degree. However, the number of keywords in an account should be analyzed according to specific projects.