In the current automobile market competition, price strategy has become the key for major brands to compete for market share. Recently, BMW iX3 (Configuration |Inquiry) As a representative of the luxury and medium-sized SUV market, it also joined the competition of price war. The decrease is up to 173600 yuan, which also makes this model bmw The price performance ratio of SUVs has soared, making many waiting users eager to try.
It is understood that the price reduction of BMW iX3 is mainly focused on its flagship models. The original price of the innovative collar model was up to 445000 yuan. After the price adjustment, the quotation of the dealer in Shanghai was only 271400 yuan, with a decrease of 173600 yuan. The price's competitiveness in the luxury market has risen sharply, allowing many consumers to see the opportunity to buy this BMW luxury SUV.
From the perspective of appearance design, the BMW iX3 inherits the classic design language of the BMW family. The front face adopts a double kidney design, with smooth lines and full of power. The closed air intake grille is equipped with the active closing function, which improves the aerodynamic performance of the whole vehicle and also enhances the sense of technology of the vehicle. The unique shape of matrix LED headlights makes this model very recognizable. The side lines of the car body are smooth, and the air outlets on the fenders are unique and sporty.
In terms of interior decoration, the interior of the car is wrapped with high-grade leather materials, which has a fine touch and excellent texture. The center console is equipped with a 12.3-inch suspended LCD screen and a full LCD dashboard. The sense of technology is very good. The three spoke steering wheel is decorated with silver chrome plating, which improves the level of the interior. A number of physical keys are reserved in the car to facilitate the driver's blind operation.
In terms of configuration, it is equipped with L2 level driving assistance system, including full speed adaptive cruise, 360 degree panoramic image and other functions, making driving easier and safer. At the same time, the vehicle also supports the OTA online upgrade function, so that the owner can enjoy the latest car experience at any time. In terms of sound system, the BMW iX3 uses a high-quality Harman Carton sound system consisting of 16 speakers. The driving experience was pretty good.
In terms of space performance, its body size is 4746/1891/1683mm, and the wheelbase is 2864mm, providing passengers with a spacious and comfortable riding space. It is more than enough for urban white-collar workers and families to use cars.
In terms of power, the BMW iX3 is equipped with a rear excitation/synchronous motor, with a maximum power of 210kW (286Ps) and a peak torque of 400N · m. The acceleration time from 0 to 100km/h is 6.8 seconds, and the performance is very good. At the same time, the vehicle is also equipped with the 80kWh ternary lithium battery pack produced by Ningde Times, which supports the fast charging function.
For luxury models such as BBA, the domestic market is so crowded that it is not necessary to participate in this chaotic price war. After all, current users are not only blindly pursuing the "face" of luxury brands, but also pay more attention to the cost performance of vehicles, which advocates "buying the right, not the expensive". Therefore, the BMW iX3 has dropped by 173600 yuan, which is really a helpless move. But for consumers, now may be the best time to start the first luxury car in life.
