Every editor Bi Luming
China Mobile recently announced that it would adjust its business with Feixin and stop providing this service since September 30, which means that Feixin App, which once reaped 500 million registered users, will officially step down from the historical stage. The announcement is as follows:
Dear users, Hefeixin will stop providing services from September 30, 2022, and will be unable to log in and use Hefeixin at that time. Please backup and save important data in advance. We will save the relevant information legally collected when providing services to users in accordance with national laws and regulations and the Hefeixin Privacy Policy, and delete the user's personal information after the retention period.
It should be mentioned that Hefeixin issued a business adjustment announcement at the end of April last year. According to the announcement, due to the adjustment of business development, the registration of enterprises will be suspended from April 28, 2021, and all and Feixin users will no longer be given experience rights such as super meetings, voice notifications, group messengers and 500 group assistant SMS messages per month. In addition, it is expected that the function of Hefeixin will be adjusted from May 10, and it will no longer provide multi-party video, one-to-one audio and video call, China Mobile flight hall, schedule, welfare center, group sending assistant, sending SMS, SMS reminder and other functions.
China Mobile launched the instant messaging service "Feixin" in 2007, integrating voice, GPRS, SMS and other communication methods. It is understood that the golden age of Feixin was around 2010, when voice calls and short messages were the main means of communication. Feixin's official application, which featured short message discounts and free exchange of information between mobile and PC terminals, was welcomed by users, and gained 500 million registered users around 2010, with nearly 100 million active users at the peak.
However, since its birth in 2011, WeChat has become "peerless", replacing QQ and Feixin. Also in 2011, the operation right of Feixin, which was still the "sweet cake" at that time, was handed over from Zhuowang Information to Guangdong Mobile by China Mobile. Unfortunately, the decline of Feixin began soon.
In 2016, Feixin was renamed as "Hefeixin", and officially joined the "Hezi Generation" member composed of a series of applications under China Mobile.
According to the previous report of Xinhuanet, in 2006, the number of SMS messages sent in China was close to 430 billion. Feixin, which was born in 2007, quickly captured a number of users by virtue of the selling point of free SMS. With the help of its China Mobile background, Feixin can send unlimited mobile phone messages to friends directly from PC, WAP or mobile phone clients for free. It can be said that the appearance of Feixin saved the wallets of countless lovers in love and freed the hands of college class cadres and counselors. At that time, it was like a magic weapon.
However, 2007 is not only the birth of Feixin, but also the beginning of the era of smart phones and mobile Internet. In 2007, Jobs brought out the epoch-making iPhone. In November of that year, Google brought out Android. The birth of both started the era of smart phones. With the development of smart phones and the arrival of the mobile Internet era, users have turned to instant messaging software such as WeChat, and the way of short message communication has gradually been abandoned by users.
