Guangzhou launched the largest housing "old for new"

12 intermediaries in 122 buildings

On May 22, the Guangzhou Real Estate Industry Association and the Guangzhou Real Estate Intermediary Association officially launched the proposal for the city's housing "old for new" activity. The first batch of activities launched 122 real estate projects and 12 real estate intermediaries in the city, becoming the largest housing "old for new" activity at this stage. It is understood that this activity started on May 25 and lasted until November 24.

The price levels of participating buildings are widely distributed in multiple regions

Under the favorable policies released successively at the national level, the implementation of the "old for new" housing activity in Guangzhou is an important measure to stimulate and accelerate the virtuous circle of the primary and secondary markets. Previously, some powerful real estate development enterprises such as Yuexiu Real Estate and Poly Development have taken the lead in cooperating with intermediaries to launch the "old for new".

Judging from the list of projects participating in the "old for new" project, these projects are distributed in all districts of the city, with unit prices ranging from more than 10000 yuan to 100000 yuan+. They are widely distributed and have a wide range of product types, which can meet the needs of diversified consumers for new houses. According to the relevant person in charge of Guangzhou Real Estate Industry Association, the real estate development enterprises participating in this activity actively signed up. Most of them are state-owned enterprises, and there are also many private enterprises. The intermediary institutions participating in the activity are strong, accounting for a large share of market transactions on weekdays, and they are the main force to promote the circulation of the primary and secondary markets.

Li Zhenwei, Vice President of Guangzhou Real Estate Industry Association and Deputy Director of the Expert Committee, said, "It is much faster for professional institutions to jointly sell houses than for individual owners. In order to ensure that owners have enough funds to buy new houses in the future, real estate development enterprises will try their best to sell old houses for owners at reasonable prices, rather than implement price suppression." Through resource integration of upstream and downstream chains, Real estate development enterprises and intermediaries can give play to their respective business advantages to provide owners with one-stop services such as old house decoration, multi-channel sales, new house consultation, market price comparison, etc., so that the new and old housing transactions can be seamlessly linked, and owners can upgrade their housing quality more conveniently, more safely, and more quickly.

It is reported that Guangzhou Real Estate Industry Association and Guangzhou Real Estate Intermediary Association will continue to increase their participation in "old for new" projects and institutions, continue to launch relevant measures, and improve the "old for new" housing service.

Participation process of "old for new"

The reporter of New Express learned that this "old for new" activity mainly includes registration, purchase of new houses, sale of old houses, completion of new house transactions (or cancellation of subscriptions) and other steps.

1 Sign up for participation

Through the list of the first batch of enterprises and projects participating in the "old for new" housing activity in Guangzhou issued by Guangzhou Real Estate Industry Association and Guangzhou Real Estate Intermediary Association, the exchange person can contact relevant enterprises or go to the project site to register.

2. Purchase a new house

The house changer chooses new houses in the new commercial housing project participating in the "old for new" activity, signs a subscription agreement with the real estate development enterprise, and pays the deposit for new houses. The real estate development enterprise shall lock up the new houses subscribed by the replacement within the agreed period (not less than 90 days is recommended).

3 Sale of old houses

Real estate development enterprises and real estate intermediaries can jointly discuss the service plan of "selling the old house" with the house changer, and the house changer can also contact the real estate intermediary participating in the activity to sell the old house. The real estate intermediary agencies actively display and recommend the old houses of the house changers through various online and offline channels.

4. Complete the new house transaction (or unsubscribe)

If the old house of the replacement person is successfully sold within the agreed period, the replacement person and the real estate development enterprise will continue to complete the new house transaction procedures as agreed; If the old house is not sold within the agreed period, the replacement person and the real estate development enterprise shall cancel the new house subscription agreement as agreed, and the real estate development enterprise shall unconditionally return the deposit, and the replacement person shall not be liable for any breach of contract.

● Reminder

Buyers should understand the whole process and pay attention to equity delivery

The industry believes that the "old for new" housing involves three buying and selling intermediaries, and the primary and secondary markets are linked to transactions. This new thing also has new situations in the transaction process, legal risks, contract performance and other aspects, which need to be further explored and improved by many parties.

Gong Junwei, an external legal adviser of Guangzhou Municipal People's Government, a member of the expert committee of Guangzhou Real Estate Industry Association, and the chief partner of Guangdong Huaxian Runke Law Firm, believes that the housing "old for new" combines the two transaction processes of "sell for one" and "buy for one", which are independent of each other, and forms the conditions and prerequisites for the final transaction. Such transactions are more complex than before. In this regard, he proposed two legal risk tips and suggestions: first, the design of the transaction contract. In the housing "old for new" activity, selling old houses has become the prerequisite for buying new houses, and the combination of the two acts of selling old houses and buying new houses has become the integrated transaction content of "two steps". When the transaction process is complicated, a clearer contract design and clearer rights and obligations of all parties are required.

Second, the issue of selling equity delivery. During the performance of the contract, if the old house is not successfully sold, the real estate development enterprise should unconditionally return the deposit to the buyer. To prevent risks, it is recommended that the buyer choose a strong enterprise and an intermediary with a high credit rating and good reputation in the industry. In particular, the buyers themselves should sort out the whole process and safeguard their legitimate rights and interests.

■ New Express reporter Liang Ruxin

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