According to market news, the beauty category GMV broadcast on May 19 of Tmall Li Jiaqi's beauty show fell 46% year on year. In this regard, American ONE said that the data was inaccurate and the company would not release GMV to the public. "This year's fast pace is not consistent with the past, and Li Jiaqi's live broadcast room has chosen one day of pre-sale to give more users the time to choose products to participate in the platform discount. Only one day of pre-sale products was transferred to the spot on the 20th, and the pace of Tmall's platform was the same. As of May 20, the 618 GMV of Li Jiaqi's live broadcast room had exceeded the same period of last year."
