"All services are available at home" is the service commitment of China Unicom APP Shandong operation team. With the continuous development and progress of the Internet era, people rely more on the Internet for food, clothing, housing and transportation. How can we channel customers from traditional service models to APP clients? By publicity, it is more important to rely on APP online comprehensive, fast and convenient services. After continuous technological and process changes, China Unicom APP Shandong operation team has prepared comprehensive software integrating communication services, life, entertainment, wealth and other aspects for customers. Behind this one-stop online convenient service is the continuous innovation and efforts of the operation team.
China Unicom APP Shandong operation team has 8 members, all of whom have solid professional knowledge, highly responsible attitude, and professional and excellent technology. The team has always put customers' experience perception in the first place. Through online and offline questionnaire research and data clustering, the team has deeply explored customers' needs in the province, summarized customers' use habits, and promoted "solving a class of problems" from "dissecting a problem". The team has established a team of experience officers with the largest scale at the provincial level, taking the feedback of "Unicom APP experience officers" as a routine work, proposing the direction and goal for the team's research and development, optimizing the important functions of the APP payment and recharging section, redesigning the information display layout, and further optimizing the rules for checking the phone bill integral data, It meets the needs of customers in terms of use perception and information security. The team insists on continuous improvement and iteration to provide users with more convenient self-service, more personalized recommendations and more diversified functions.
In addition to the optimization of conventional communication service functions, the operation team is also expanding value-added services to cater to customers' usage habits and create a full range of APP client services. In the current fast-paced life, it is netizens' expectation to find a safe haven that can heal the heart and release pressure. The Shandong operation team of China Unicom APP is well aware of customer needs and has made great efforts to create a small program game with the core concept of "healing" - Unicom Cat House. This mini game was officially launched into China Unicom APP in early April 2024, taking the "Shandong Linqing Lion Cat" with Shandong regional characteristics as the prototype. Players complete a series of tasks closely related to APP service functions in the game, such as online payment, bill query, etc., to obtain cat food to feed cats, and deeply integrate the game with other APP service modules, The seamless connection of service information enables users to get the latest service information, preferential activities and other practical information while enjoying the fun of games, and easily get familiar with and master the various service functions of APP, which has also become a successful exploration and innovation of China Unicom APP Shandong operation team in terms of digital transformation.
Shandong Unicom has always adhered to the purpose of "taking the people as the center", encouraged all posts and professions to innovate around customer needs, and constantly explored service models and business content to meet customer needs. The Shandong operation team of China Unicom APP will also continue to explore and expand online services, actively implement service commitments, and take practical actions to be the "communication steward" in customers' minds.
