The beautiful and mysterious Kanas Lake floats like a blue ribbon in the north of Burqin County, and the Koktor Sea, with countless beautiful legends, is like a green gem left in Xinjiang The public's desire to explore the beautiful scenery of Xinjiang has reached its peak with the popularity of the film and television drama My Altay. The grassland Benz Batai makes people full of romantic imagination about this place located in the golden snow area of 45 ° north latitude.
This summer, Altay leapt from a small number of cities to counter the top stream of culture and tourism, driving the peak tourist season in Xinjiang, a little earlier than that of Israel. This is the most intuitive feeling of Dai Ruyi (a pseudonym), a post-00s female student who is a travel customizer.
Wenxiu Bridge, Bataishu
Restore the journey of My Altay for tourists
Recalling the day when My Altay became popular, Dai Ruyi habitually opened the backstage of Ctrip on the commuter bus. She was surprised by the overwhelming number of users who consulted Altay Travel: she knew that Altay might be hot, but she did not expect such a fire. "At present, this season is the most beautiful time of Ili Nalati Grassland. In previous years, the consultation of guests basically focused on Ili. This year, at least 20% of tourists targeted Altay."
Tourism customization division is a profession that provides customized services for tourists. When products of the corresponding time period cannot be found and the tourist attractions they want to visit are relatively small, many people will choose to customize routes and let the tourism customizer plan the exclusive routes.
Dai Ruyi is a travel customizer of Xinjiang Jingyuan International Travel Service. His daily work is to provide customized travel services for customers who come to consult. Dai Ruyi recalled that most of the tourists who want to visit Altay want to make a travel plan of the same type as My Altay. They want to go to Habahe County, the pastures where Batai rides horses, the "snack shop of Zhang Fengxia" and the "Batai tree", and see the birch forest of Hemu.
"There was a customer who wanted to punch in all the same scenes at once. At present, there was no mainstream product with a suitable route for him. Later, the customer found my travel agency under the customized tour of Ctrip platform. It was a coincidence that the consultation was assigned to me, and with my advice, he planned a 6-day exclusive trip for him." Dai Ruyi gave an example. After coming up with the customized plan, the customer was very satisfied, She immediately placed an order, which also made her feel very successful. Altay's enthusiasm has made her and her colleagues a bit busy. Besides being busy, we hope to catch this rare flow.
Tourist Customizer
A new career that makes tourism more enjoyable
When recalling the custom Altay tourism services for tourists from all over the country, Dai Ruyi used the most word, "happy", hoping to make tourists have a happy journey. This girl from Deyang, Sichuan Province, who was born in the 1990s, finished college in Xinjiang. During her college years, she accumulated a lot of experience in taking tour groups and visited many places in Xinjiang. The grandeur and freedom of the Northwest deeply attracted her. After graduation, she chose to stay in Xinjiang without hesitation.
Altay in winter photographed by Dai Ruyi
"I like here, I like to study every scenic spot in Xinjiang, and I prefer to introduce them to different people. Some people like southern Xinjiang, and I will talk with them about the local conditions and customs of southern Xinjiang. Some guests prefer northern Xinjiang, and I will talk about grasslands with him. When introducing Xinjiang scenic spots to them, I can't help but feel proud of the beautiful scenery in Xinjiang." Talking about the understanding of the work of custom makers, Dai Ruyi said that every scheme customization is actually a process with a sense of achievement in which the customizer completes his own works, sees his own works recognized, and even brings unique experience to the guests.
At the beginning, Dai Ruyi worked as a customization engineer. It was interesting to attract Dai Ruyi, but in the process of working, Dai Ruyi constantly felt the value and significance behind this job. "I remember a 40 year old Shandong guest who only planned to spend one day in Xinjiang because of his tight schedule. He came to ask me where I should land. I accompanied the guest to check the 25 airports in Xinjiang again and again, hoping to maximize his experience of the day. Finally, I helped him plan to land in Urumqi, then take a bus to Kumtag Desert, and then go to Tuyugou Mazha Village, and return to Urumqi that night. " Dai Ruyi recalled the thinking behind the route: guests want to play in the desert, and also want to experience exotic scenery and cultural customs. Kumtag Desert is the nearest desert to the city. Although Mazha Village is smaller than the ancient city of Kashgar, it has a history of more than 2000 years, but the minority is very distinctive.
"At last, the guest showed a video of the camel team he met in Mazha Village in his friends' circle, and the copy also expressed his satisfaction with the trip to Xinjiang. I am even happier than him. When he recalls his short trip to Xinjiang in the future, he will not feel that it was a waste trip." Dai Ruyi can still recall every word of the guest's evaluation.
Customization engineers need not only to be very familiar with the destination, customization itself means more thinking, which will make the career more warm. Dai Ruyi introduced that when a customer has a customized demand, Ctrip will generally distribute it to different travel agencies, so one demand may provide customers with multiple solutions to choose from. She often faces competition with peers' solutions.
"At this time, it may be necessary to think more about customers." Dai Ruyi shared her another case of customization: "A female guest from Shanghai came to consult about tourism, and the platform sent two customization specialists to serve. Another custom designer developed a plan based on natural scenery, but I observed that she was accompanied by a 4-year-old child. I must hope to leave him an unforgettable memory when taking the child out. So I planned a night's stay in the desert during my trip, so that children could play in sand piles and feel the stars in Xinjiang desert. This interaction with nature can create unique memories for children. The mother of the child thinks my creativity is very good and chooses me decisively. "
Customization is exclusive and cannot be sold to different customers in one line. Dai Ruyi summarized his experience as a customizer: scenic spots need to be allocated according to the number of people. Some grasslands are flat and suitable for the elderly, and some grasslands are suitable for hiking, so tourists should help children avoid them. Customizators are meant to add to the guests' journey. Many people may come to Xinjiang once in their lifetime. As the first stop of tourism, customization engineers are very important.
Customized tour with fire New professional tourism customizer
Become a new choice of employment for more post-00s
On the Ctrip platform, there are many travel customization specialists like Dai Ruyi. According to the Atlas of Ctrip Travel Customizators in 2023 released by Ctrip, the prospect of sustainable prosperity, professional support and empowerment of large platforms, flexible working hours and extremely attractive income are becoming the driving force for young people to join the tourism industry.
According to the data released by the platform, the one-on-one creative work of the customization division also determines its considerable income. The head of Ctrip customization division can earn 100000 yuan a month in the peak season. According to the Sampling Survey Report on Job Seeking of 2023 College Graduates, the average monthly salary for autumn recruitment of 2024 college graduates in the first tier and new first tier cities is 6143 yuan, and 47% of the recruitment positions are below 5K. According to the data of the tourism platform, according to the sampling feedback from the leading suppliers, taking Yunnan Province, a major tourism province, as an example, the average monthly salary of the customization division in Kunming is about 12000 yuan, and that in Lijiang is about 8000 yuan. Some head customizers can even earn 80000-100000 yuan a month.
Behind the high salary, more efficient work is needed. The sample survey shows that more than 90% of the requests submitted by users need to be responded within 5 minutes. 100% of the customized engineers will contact customers within 1 working hour. On average, the first version of the complete itinerary plan needs to be given to the guests within one hour, and 70% of the users will make a decision within three days. On average, 1 out of 6 plans will be adopted.
With more and more post-00s entering the workplace, the young power of customized teachers is also rising. Take the Xinjiang Jingyuan International Travel Agency, where Dai Ruyi is located, for example, there are nearly 10 post-00s tourism customization masters. The data also shows that customized teachers are becoming younger and younger from the perspective of age. The reporter learned from the travel platform that, taking Ctrip as an example, there are more than 6000 travel customization specialists, 46% of whom are post-90s, of whom the post-95s account for 16%; It also reached 3% after 00. As a flexible and creative job, tourism customization division is being accepted and engaged by more young people.
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