On May 22, the small glutinous corn box horse village was unveiled in Menghan Town, Jinghong City, Xishuangbanna Prefecture, Yunnan Province. In the past four years, the characteristic corn planted and processed here has been constantly going to Hemamen stores across the country, driving more than 500 villagers to increase their income and become rich, making the old varieties of corn that villagers once dared not plant and could not sell become one of the pillar industries of characteristic agriculture in Xishuangbanna.
“ eighty-five Later "village officials take the lead in generating income five hundred ten thousand
(Picture: Dai small igneous rock lying in the corn field) Xishuangbanna in May has entered the summer ahead of schedule. In the corn field under the scorching sun, Yankong shakes his hoe while wiping the sweat on the brim of his hat. In the next month, he will take the villagers of the village group to level the contracted 500 mu of land to prepare for planting corn in autumn.
College student village officials, rural revitalization leaders, corn planting technology backbones... Today, there are too many labels related to agriculture on the "post-85" Dai boy Yankong. But when he just graduated from college, he didn't plan to deal with land.
"My parents lived by farming. I was exposed to the hardships of facing the loess and facing the sky, and the helplessness of watching the sky eat." After graduating from college, Yan Kongshou went to the airport to work briefly and opened a barbecue shop. Until four years ago, he found that an enterprise was purchasing old varieties of corn, and he keenly sensed the business opportunities.
"This kind of small glutinous corn has grown from snacks to large ones. Because of the special climate in Banna, it can be planted four times a year, and the yield is very high. But it was rarely sold before, and it is not worth money." Yan Kongshou said that he did not expect the snacks of his childhood to become a specialty, which doubled in price in big cities.
With the attitude of trying, he changed his 30 mu of land into small glutinous corn. A few months later, the corn matured and he sold it at the agreed price.
Yankongsu quickly made a settlement. If it planted three seasons every year, the output value per mu could reach 6000 yuan.
In the following four years, Yankong has specially researched planting technology. Through the introduction of facilities such as fertilizer and water integration, its annual yield of corn per mu has exceeded 2500 kg, and its output value has exceeded 10000 yuan.
(Picture: Xiaonuo Corn Box Ma Village drives more than 500 villagers to increase their income) Last year, he took the lead in setting up a cooperative in the village group, contracted 500 mu of land, and led 6 villagers to plant together. With excellent technology, after the corn harvest, the commercialization rate has reached 90%, the total output value has exceeded 5 million yuan, and the average household share has reached 300000 yuan, excluding the cost of agricultural means and tools.
Ordered agriculture provides farmers with basic support
"Since the establishment of the company in 2019, the purchase price has not changed." Liao Mengmeng, the head of Hema Village and the general manager of Dai Xiansheng Agricultural Company, said that the small glutinous corn can have such a stable "value", thanks to Hema's stable orders.
Before 2019, small glutinous corn was called "airport corn" by the local people. Because of its sweet glutinous and thin skin, it was an important tourist food sold by local villagers. Although soft glutinous rice is popular with tourists, it can only be sold locally due to the lack of fresh-keeping technology.
(Picture: On May 22, the small glutinous corn box horse village was unveiled in Xishuangbanna) Soon Hema Sourcing realized the potential of this commodity, found Liao Mengmeng, introduced a high-temperature cooking production line for his factory, and made small glutinous corn covered with vacuum packaging and sold nationwide.
After that, Hema kept polishing the standard with the base according to the consumption feedback - in order to achieve a more balanced sweet glutinous ratio, strictly control the time of the filling period to make the pattern and color of the corn grains more uniform.
The stable quality, coupled with the brand endorsement of "Hema Workshop", is followed by orders in short supply. Liao Mengmeng Company has not only established its own brand, but also grown into a local leading enterprise with annual sales of more than 50 million yuan.
She was pleased that no matter how the market changed, Hema's stable orders kept the company's purchase price for farmers at about 4 yuan per kg. With the help of orders, more and more villagers joined in. Last year alone, the average income of more than 500 villagers increased by more than 9000 yuan.
Now, in Xishuangbanna and other counties and cities, standardized corn processing plants have sprung up, creating a steady stream of jobs for the local people. The average monthly salary of these jobs can reach 5000 yuan, attracting many young people.
(Picture: Base inspectors are working) With the development of the "Hema Village" model, there are more and more connections between Hema and the Hema Village base. During the completion of Yunnan Small Glutinous Corn Hema Village, Hema X Club, a membership based warehouse supermarket under Hema, also donated stationery to 268 students of Jinghong Special Education School in Xishuangbanna Dai Autonomous Prefecture. Paintings created by children will also be displayed in the door store of Hema X Club. Liao Mengmeng, the head of Hema Village, also sent small glutinous corn to children.
Shen Li, vice president of Hema, said that Hema has always been concerned about the sustainable development of the original industry and the local area, and through three-dimensional rural industry assistance, to achieve the common prosperity of industry and community. In addition to helping the circulation of rural agricultural products through box order agriculture, it also includes paying attention to the educational development of rural children, breaking the poverty cycle, making the countryside a home with dreams, spirit and more economic strength, and hoping to bring good changes through box horse.
Disclaimer: The content of this article is the enterprise publicity information published or reproduced on this website, which only represents the author's personal views, and has nothing to do with this website. For readers' reference only, please verify the relevant content by yourself.
