Recently, a 77 year old man from Hebei Province became popular when playing short videos. His first video played millions of times, attracting many young fans. His name is Zhang Shengjie. His real identity is a teacher. Before retirement, he was engaged in ancient book sorting and applied linguistics research. In order to let more people know about traditional culture, he used the most popular short video to explain the "cold knowledge" in the Chinese language, and has received more than 50000 fans and tens of millions of viewers.
At the beginning of 2022, when Zhang Shengjie was chatting with several young people in Beijing, he talked about the "bed" in the bright moonlight before the bed. Young people thought it was the bed when they slept. Zhang Shengjie explained: "The bed here refers to the fence on the well." Then he communicated with several young people about the spread of traditional culture. Several young people suggested that Mr. Zhang spread these knowledge through short videos, which would surely be recognized by netizens and the public. As a result, several young people "forced" Zhang Shengjie to record a video explaining the "bright moonlight before bed". After the first video was delivered in dithering, the number of viewers on that day exceeded 1 million. Zhang Shengjie suddenly discovered the "new continent" that spreads the excellent traditional culture of China. He has been the chief editor and proofreader for more than several decades, and has also lectured dozens of courses of Chinese traditional culture. The number of readers is less than this. Zhang Shengjie fell in love with short video creation uncontrollably. He insisted on learning, hoping to present better video content to the public and attract more young people.
After Zhang Shengjie discovered the "new continent" of short video and witnessed its powerful communication power, he realized that the communication of short video cannot be ignored. According to the Research Report on In depth Analysis and Development Trend Forecast of China's Short Video Industry from 2024 to 2029 released by China Commercial Industry Research Institute, the number of short video users has continued to grow. By December 2022, the number of short video users has reached 1012 million, and it is predicted that by December 2024, the number of short video users will increase to 1.148 billion.
The explosion of short videos benefits from its low threshold for creation, which also adds grassroots and civilian perspectives to the spread of traditional culture, greatly enriching the content form and content density. Many content creators seize the wind, change their life trajectory with short videos, and become experts in a professional field. However, with the homogenization of short video content and the improvement of audience aesthetics, only truly high-quality content can gain more fans' attention and traffic blessing. Although it is easy to enter, it is challenging to stand out in the competitive environment.
In order to help the public more easily cross the threshold of short video operation, create high-quality content, and at the same time promote the creation of high-quality content ecology in the short video industry, the lifelong learning platform focusing on personal value promotion launched the Short Video Editing Practical Training Camp, which leads users to explore the short video operation road and play with short video in an easy to learn and understand way.
In terms of content setting, the course covers multi-dimensional content such as account positioning, basic knowledge, skill sharing, and practical practice, from simple to deep, from theory to practice, to help novice Xiaobai grow in the field of short videos and gradually understand the ideas of popular video editing. In order to give every student a chance to follow the learning rhythm, the Short Video Clipping Practical Training Camp will modularize the professional content and transfer the knowledge to the students in a more understandable language, thus reducing the learning threshold. In order to cover different interests and preferences of students, the course also includes multi track practical teaching, such as film and television commentary, good things sharing, book number, local group purchase, to help everyone find the most suitable operation plan.
The truth telling adopts the teaching mode of online teaching and community interaction, accompanied by experienced lecturers throughout the process, to help students identify account positioning and learn basic knowledge and advanced skills. Students who miss the live broadcast can also watch the playback to ensure that the learning progress is not affected. In addition, in addition to providing online teaching, Short Video Editing Training Camp also promotes communication and practice among students, broadens their industry vision and stimulates innovative thinking through offline activities such as competitions and salons.
In the digital era, short video is not only a stage for everyone to show themselves and expand life opportunities, but also an important carrier of traditional cultural innovation. In the future, Dezhen will continue to give play to its own advantages, help users turn their interests into skills, evolve from a "casual" white player to a senior blogger, and use professional knowledge to open up their own space.
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