The 21st Century Economic Reporter Zhao Na reports from Suzhou
"New quality productivity" is becoming a hot word for high-quality development in various industries.
"Actively cultivate new energy, new materials, advanced manufacturing, electronic information and other strategic emerging industries, actively cultivate future industries, accelerate the formation of 'new quality productivity', and enhance new momentum of development" has become the key to helping the high-quality development of the industry.
On May 21, under the guidance of Nanfang Finance and Economics All Media Group, the 21st Century Economic Report and Suzhou Association of Listed Companies jointly hosted the activity of "21st Century Excellent Board of Directors (Suzhou Station) and High end Think Tanks Viewing 'New Quality Productivity' - Jiangsu Trip". Guo Renjie, CEO of Chasing Technology China, introduced in the keynote speech that the company has achieved rapid expansion in many overseas regions and won the first place in many overseas regional markets with high-end positioning.
(Site drawing) Chasing Technology was founded in 2017. Yu Hao, the founder and CEO, graduated from Tsinghua University and is also the founder of "Sky Works", Tsinghua University's largest technology platform. Since 2015, the Pursuit team has spent more than a year to achieve the speed of 125000 rpm of high-speed digital motors. Now it has built a world leading intelligent "black light factory" with more than 20 high-speed digital motor production lines.
Disassembly of high-end product logic
"Our entry into any industry is driven by technology, and the expansion of each category is based on the premise of serving thousands of households." Guo Renjie shared two golden principles of pursuing technology for product and category expansion in his speech.
With two principles, Chasing Technology has achieved rapid expansion in the global market in recent years. Up to now, the company has developed into a global technology company with multi category three-dimensional layout in the field of intelligent household appliances, and its products cover more than 100 countries and regions, including China, the United States, Germany, France, South Korea, etc.
Guo Renjie revealed that the business of Chasing Technology in the international area will grow by 120% year on year in 2023, and take the leading market share in Germany, Italy and France with its high-end positioning. In his view, the company's outstanding performance in overseas markets lies in its ability to provide customers with the world's best intelligent cleaning appliances.
Turning to the core logic of high-end products, he said that the R&D investment in pursuing technology accounted for more than 7%, and based on this, he developed products with high technology content and high product experience. The high-end positioning enables the company to have more resources and can continue to invest in richer technology and product research and development. From the perspective of the user end, users are always willing to pay for good products and experiences that can really solve the needs.
It is reported that Pursuit Technology is the first enterprise in the world whose high-speed digital motor speed has exceeded 180000 rpm. It has reserved 200000 rpm technology and mastered the key technology and materials for high-speed digital motor manufacturing. Further analysis shows that Chasing Technology has also realized technology driven innovation, rich product functions and diversified category forms, which can not only improve cleaning efficiency and effect, but also meet the diversified needs of users and adapt to different scenarios and uses.
On New Quality Productivity
New quality productivity is a new type of productivity that represents new technology, creates new value, adapts to new industries, and reshapes new momentum.
Specifically, as for the intelligent clean industry where Chasing Technology is located, its new technology representatives include intelligent algorithms, high-speed digital motors, servo motor applications, etc. The new industry means the evolution from traditional appliances to intelligent appliances, and from traditional manufacturing to intelligent manufacturing. The new value it can provide is that users have more time and energy to focus on themselves and enjoy life.
Guo Renjie shared that Pursuit Technology built its own high-speed digital motor production line in 2019. Based on the emphasis on the supply chain and production line, Pursuit Technology has rapidly iterated its motor production line, and has now built a world leading intelligent "black light factory". At present, the company has more than 20 high-speed digital motor production lines, driving the benign development of upstream and downstream enterprises in the industrial chain.
In addition, Pursuit Technology firmly invests in research and development in the field of intelligent algorithms, so that the product has rich capabilities in target detection and recognition, multi-sensor perception processing, navigation and positioning, map management, scene recognition and semantic understanding, and can comprehensively and personalized solve the complex user pain points in the whole scene.
"In the future, AI will be able to undertake more work of technical staff, and we will also be able to release more manpower and productivity for the next generation product research and development." Guo Renjie also introduced the application of AI technology in user insight and behavior analysis, marketing content creation and management, customer service management and operation in his speech.
In his view, the application of new technology will bring about the emergence of new products and new production methods, "which will appear in every corner and every detail, and ultimately promote the development of every family and the whole society."
