Another "fashion top stream" was launched in Taobao. "Mr. Fashion" created a "show class" live broadcast room to copy the title of Tmall 618 this year. Top streams from all walks of life rushed to Taobao. This time, it was "fashion top stream" "Mr. Fashion".
On May 18, Taobao Clothing iFASHION created a luxury show level live broadcast in conjunction with the domestic top male magazine Mr. Fashion. This time, Mr. Fashion made its debut on Taobao, and Taobao launched a live studio at the film and television level for the first time. The 7 stands plus the show level lighting layout can be regarded as the top configuration in the live broadcast room, presenting a summer trend release with its own "big filter". It is understood that actress Xu Lu made a surprise appearance, explaining the connotation of the mist girl trend on the spot, and matching a set of girlish clothes for fans.
It is reported that in the "show version" of Taobao's live broadcast room, the scene is mainly through the overlapping and changes of gauze, lights and plants, integrating the designer brand characteristics into the live broadcast scene design of the show, creating a unique romantic atmosphere for girls and creating an immersive shopping experience.
In addition, a "S-shaped" light and shadow catwalk route has been created in the live show, creating diversified and more ornamental content for the "Cloud View Show". Xu Lu, fashion KOL, and several celebrity shopkeepers interpreted the trend of "Mist Girl Style" online, shared their unique opinions on how to dress girls, and expressed their romantic power of women with more attitudes.
The live broadcast mode of iFASHION trend of Taobao Clothing has realized the innovation of the regular release form, and grasped the balance between the live broadcast of content and the live broadcast of selling goods. In the live broadcast room with goods, the audience can also experience the quality showroom and enjoy the treatment of "Lady New Product Reservation". Celebrity celebrities' upper body trend is popular. They comment on and explain the selected collocation and fashion trend, so that star anchors and trend goods can gain a two-way influence bonus. It is understood that this live broadcast attracted nearly one million online onlookers.
The entry of Mr. Fashion to Taobao this time is precisely to value Taobao as a professional and standardized delivery platform, with the richest goods pool and new product supply, and a large number of high net worth users. Through this platform, we hope to explore the content of comprehensive creativity and quality, so that users can harvest the most cutting-edge fashion voice, and the platform also uses the influence of "fashion top stream" to create fashion trends It is an authoritative position for professional trend interpretation, which improves the consumption experience through the quality live broadcast room, and creates new growth for clothing businesses.
It is reported that this year, Tmall 618, Taobao will also add a hundred stars to start broadcasting. The latest research report of CICC Securities believes that compared with other platforms, Taobao Live has a massive commodity supply chain and a perfect live broadcast business service system, which can complement the platform's supply chain advantages and consumer experience advantages with the content advantages of institutional anchors, and become the terminal of the second half of the live broadcast.
