Cover reporter Fu Wenchao
On May 21, the reporter learned that in the first hour of Tmall 618's opening, Taobao's industrial products increased by 30.7% compared with the first day of last year's opening, and the trend of specialized procurement continued to strengthen. Among them, the GMV of mechanical equipment category increased by more than 45% in the first hour, and the offline industrial enterprise equipment update tide fully broke out online. In terms of equipment update, due to the continuous improvement of industrial equipment automation in recent years, the electrical control category ushered in an explosion, and the one hour GMV growth exceeded 75%.
In addition, the GMV growth of industrial consumable products of enterprises such as cutting tools and standard parts has more than doubled year-on-year. Industrial products are a big market of more than 10 trillion yuan. The online industrial products are still in the blue ocean, but there have always been pain points such as discrete demand and opaque procurement information. Taobao Industrial Products has effectively solved the industry pain points with the characteristics of professional procurement and one-stop shopping, and has maintained a remarkable growth rate every year.
In 618 this year, industrial goods merchants ushered in a concentrated outbreak. In the first hour of the opening of Tmall 618, the turnover of 458 industrial goods merchants increased by 60% year on year, showing a significant upward trend.
