As one of the most famous and influential annual events in the field of global games and digital entertainment, the 21st ChinaJoy in 2024 will be held in Shanghai New International Expo Center from July 26 to July 29. The organizer of the exhibition will continue to strengthen the positioning of the exhibition with games as the core, further upgrade the functions of the exhibition, and attract more game core users to visit the exhibition through a series of measures. The slogan of the 2024 ChinaJoy new exhibition is: "Travel" with original intention, wonderful!
Recently, ChinaJoy and JD's two industry giants joined hands again to announce the deep strategic partnership. This year, ChinaJoy will jointly create the "2024 ChinaJoy X JD 3C Digital Live Shopping Festival". The two powerful platforms work together, and the two powerful brands influence each other, to re-establish a strategic and in-depth cooperative relationship. This innovative measure aims to help ChinaJoy 3C intelligent hardware exhibitors maximize brand communication and sales transformation through online retail marketing transformation+offline live broadcast with goods.
ChinaJoy worked with JD to create China's first AI concept blessing, online and offline "virtual reality linkage" immersive scenario marketing activity; Gather the characteristics of new product launch, product pre-sale, on-site experience, technology release, fashion leadership, brand cultivation, precision marketing, live broadcast, circle interaction, peer networking, content creation, shared shopping, etc. to form a scene atmosphere for the next generation of young people, and achieve more effective online and offline sales transformation for exhibitors.
Strong and strong teams work together and cooperate in depth to jointly explore the new marketing model of "retail+scene"
With the rapid development of science and technology, as one of the most famous and influential annual events in the field of global games and digital entertainment, ChinaJoy is not only the palace of digital entertainment, but also the gathering place of scientific and technological innovation. It has witnessed the continuous integration and innovation of science and technology, games, and digital entertainment industries, and has become an important stage for the annual presentation of new technologies and new products in the world today. It continues to lead and actively promote the sustainable and vigorous development of global games and digital entertainment industries. As a leading retail channel in China, JD has a profound accumulation and strong logistics and supply chain in 3C consumer electronics, e-sports equipment and other fields. In this in-depth strategic cooperation, both parties have fully integrated their respective resource advantages, not only involving product display and sales, but also carrying out all-round cooperation in multiple dimensions such as brand building, user cultivation, and precision marketing, to jointly explore the innovative integration model of exhibition and retail in the digital economy era.
The 2024 ChinaJoy Expo will open up an exclusive exhibition area of nearly 10000 square meters of "ChinaJoy X JD 3C Digital Live Shopping Festival", and set up six themes for participating enterprises (involving AI PC, e-sports equipment, fashion digital, mobile entertainment, computer accessories, intelligent audio and video) to build a technology exhibition, new product release, product pre-sale "Immersive" marketing scene integrating on-site experience and social interaction.
Science and technology and intelligent hardware exhibitors' welfare "no price increase"
In order to better help ChinaJoy's technology consumer electronics and intelligent hardware exhibitors to maximize their online and offline sales transformation by taking advantage of the advantages of JD and ChinaJoy's online and offline platforms while completing brand promotion and user cultivation, and to bring substantive exhibition revenue to exhibitors. This cooperation between the two sides will link JD's online festival activities, combine with the special ChinaJoy offline exhibition scene, share the overall publicity resources of JD's multiple activities, and let the participating enterprises get the utmost attention!
Empowering participating brands, reaching users all over the network, and comprehensively stimulating summer consumption
In the current global economic environment, how to better stimulate domestic consumption? How to effectively connect brands and consumers to achieve high-quality growth? It has become an important topic of general concern for the government and enterprises. This in-depth strategic cooperation between ChinaJoy and JD is precisely based on this background. It aims to provide a diversified exhibition platform integrating technology display, new product release, pre-sale experience and brand communication for industry exhibitors and consumers through the "ChinaJoy X JD 3C Digital Live Shopping Festival".
This activity borrowed JD's "6.18" and "8.18" massive online traffic, superimposed the huge offline traffic of ChinaJoy Exhibition, and formed the online and offline "virtual reality linkage" marketing matrix during the "7.26-7.29" ChinaJoy Exhibition, creating a larger and more three-dimensional form of business marketing linkage for enterprises!
• AI concept blessing:
The event introduced advanced AI technology for the first time to create a personalized and intelligent exhibition experience, so that every participant can feel the charm of technology.
• Immersive scenario marketing:
Combined with the "immersive" experience of the physical scene of ChinaJoy offline exhibition and JD 3C digital virtual interaction, a unique "virtual reality linkage" scene was built to lead the new marketing model.
• Full link marketing closed-loop:
From the launch of new products, live experience to live delivery, content creation and social sharing, a complete marketing ecological chain has been formed to effectively promote brand exposure and sales transformation.
• Precision marketing and community interaction:
In combination with JD's massive user survey, we accurately targeted the target user group, and enhanced the interaction and stickiness between the brand and consumers with ChinaJoy's unique community foundation.
Warm up and set sail to create brilliance
With the official announcement of the "ChinaJoy X JD 3C Digital Live Shopping Festival", a marketing feast for the young people of Generation Z is about to open. This is not only a new upgrade of the business model of traditional large-scale offline exhibitions, but also a deep excavation of the development potential of digital entertainment and intelligent hardware industries. It is expected that through this innovative measure, an effective channel of "exhibition and marketing transformation" can be opened up for the majority of industry exhibitors, and at the same time, an unprecedented entertainment and shopping carnival will be brought to the majority of Gen Z consumers. Let's witness and participate in this wonderful journey of digital entertainment, shopping, and integration with intelligent life.
Here, we sincerely invite media friends from all walks of life, as well as the vast number of ChinaJoy exhibitors and Z era visitors, to pay close attention to and participate in this grand event, to witness a new chapter in the integration of domestic digital entertainment and retail, and create a brilliant future together!
