On May 21, the "Little Red Book 618 Live Season" got off to a good start. According to the data, the first day of 618 this year saw the outbreak. The number of Xiaohongshu e-commerce live broadcast orders was 8.2 times that of the same period last year, the number of GMV transactions on the first day of live broadcast was 6 times that of the same period last year, and the number of users buying live broadcast rooms was 7.4 times that of the same period last year.
Store broadcasting has achieved rapid growth. The number of first day shop broadcast was 3.8 times that of the same period last year, and the GMV of shop broadcast was 4.2 times that of the same period last year. Shop broadcast has become the strongest growth engine for businesses. A number of treasure shops, including the shop where @ LIY lives, the shop of COCO, the manager of @ management space, and the shop of @ Heidi's garden, stand out.
In the opinion of the manager of Xiaohong Bookstore's broadcast business "Xiaohuang Banana Hook", Xiaohong Bookstore's live broadcast room is "like a physical store", and the shop anchor can get along naturally with users. In the live broadcast room, Xiaohuang Banana will show the details of the hook weaving process through the high-definition camera, share the story behind each work, and not only get many users to place orders, We also gained a large number of high-quality fans.
Xiaohongshu's e-commerce launch has more diverse buyers. On the first day, Zhang Xiaohui, Zhang Li, Two Puppies Six, RoRo Weakness, writer Zhang Meng and many other buyers launched. Zhang Xiaohui's single live broadcast turnover again exceeded 100 million yuan, and GOTUKOLA hair film products sold more than 10 million yuan in her studio. With the recommendation of buyers, the sales of many brands, including ELEMIS, OVV, have exceeded one million.
During 618 this year, Xiaohongshu e-commerce gave priority to live broadcast, especially store live broadcast. Focusing on the live broadcast business of merchants and buyers, Xiaohongshu E-commerce has provided "three upgrades and 100 million subsidies": upgrading live broadcast products, providing 10 times of resource support for live broadcast, notes, search and other fields, and upgrading incentives for store broadcast and buyer live broadcast.
On the first day of the promotion, Xiaohongshu E-commerce released the Simple Live Broadcast Initiative, calling on merchants to sincerely communicate with users and sincerely recommend good things during the launch, so that when users enter the live broadcast room, they will feel like returning to a small store, hearing the truth, seeing the real products, and buying the real love.
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