Cover reporter Zhang Yuexi
The last May 20, because of the homonym "I love you", many couples chose to express their love on this day. On May 21, based on relevant platform data, the reporter saw that with the "romantic economy" driving the consumption boom, the demand for distribution of all kinds of goods has also increased significantly, and "one-on-one transfer of exclusive intentions to people who care" is becoming a strong demand for holiday distribution.
Taking the data released by the one-on-one emergency delivery platform in the same city as an example, the data shows that 520's delivery orders increased significantly on the same day, of which the orders for flowers and cakes increased the most, and the orders for flowers exceeded 214 Valentine's Day and 512 Mother's Day. In addition, clothing, electronic products and other categories also increased significantly.
According to the platform data, the number of flower and cake orders nationwide exceeded that of the same period last year, and several cities achieved multiple growth. For example, the number of flower orders in Huaihua City increased by 190%, the number of flower orders in Yangzhou City increased by 137%, the number of cake orders in Jiamusi City increased by 226%, and the number of cake orders in Linyi City increased by 151%.
From the regional distribution of flower order signing, the area where office buildings gather is the area where flower collection is concentrated. It can be seen that white-collar workers are the main consumer group of 520. For example, in Beijing, the International Trade Center and Sanlitun Business District receive the most flowers. From the time point of view, many users choose to express their love "as early as possible". 4% of flower orders occur at 0-100 a.m., and the peak of orders throughout the day is concentrated at 9-12 a.m.
In the choice of flowers, roses are still the main theme. According to the data of the takeaway platform, Pink Rose, Champagne Rose, Cappuccino Rose, Red Rose and Broken Ice Blue Rose were the most popular flower categories in 520.
In addition to flowers and cakes, plum wine, liqueur and snacks have also become the choice for everyone to express their love on special days. According to the data of Elema, during the "520" period, the takeaway volume of plum wine, liqueur and other alcohol products increased by more than 60% month on month, the growth of facial masks, aromatherapy and other beauty personal care products exceeded 80%, and the takeaway volume of supermarket snacks, gift boxes and toys increased by more than 70% month on month. Like flowers, the proportion of non local orders in birthday cake, beauty care and other categories also exceeded 20%.
