On May 23, CNMO learned that according to Tencent News Frontline, Yu Tao, the marketing director of OnePlus Mobile, is expected to join Xiaopeng Auto, the leading enterprise in the field of new energy vehicles, as the vice president of marketing. The new executive will be responsible for the marketing and public relations communication strategies of Xiaopeng Auto and report directly to Wang Fengying, the president of Xiaopeng Auto.
Since Yi Han, the former vice president of marketing, resigned at the beginning of this year, Xiaopeng Automobile has been actively looking for a leader who can lead the company's marketing team forward. After nearly four months of careful consideration and extensive search, Xiaopeng Automobile finally welcomed this new marketing leader. According to OPPO insiders, Yu Tao is still on the job at present, but it has been determined that he will leave soon. In this regard, the relevant person in charge of Xiaopeng Automobile said "feedback next week".
Before that, Yi Han was responsible for the marketing and public relations of Xiaopeng Automobile. Yi Han has rich experience in the field of automobile marketing, and has worked in Geely, Volvo, LinkedIn, Smart and Radar brands in marketing related work. However, at the beginning of this year, he chose to leave Xiaopeng Auto and return to the smart brand as CEO of China. This personnel change also reflects the adjustment of Xiaopeng Automobile in the distribution of marketing talents.
Some insiders pointed out that Xiaopeng Automobile has always taken its technical strength as its core competitiveness, but in terms of publicity strategy, it needs to be closer to consumer demand and present its technical advantages in a more flexible way. With the increasingly fierce competition in the new energy vehicle market and the increasingly consumer electronic products, it has become a new strategy to tap marketing talents from mobile phone brands.
Yu Tao has rich experience in the field of mobile marketing. He was responsible for marketing work in 360, Glory and other brands, and later joined OPPO as the marketing director of Yijia brand. Such background makes him have unique views and strategies on how to attract young consumers and build brand image.
For Xiaopeng Auto, the addition of Yu Tao will bring new marketing concepts and strategies to the company. Especially under the background that the first model of MONA series to be launched by Xiaopeng Automobile will be unveiled in June this year, Yu Tao's participation will undoubtedly bring more market attention to the company.
