When the power on rate drops to less than 30%, will TV become the tears of the times?

When the power on rate drops to less than 30%, will TV become the tears of the times?
09:00, May 23, 2024 China Home Appliance Network

An online poll involving 78000 people showed that nearly 50% of the people did not turn on the TV once for a long time. Some netizens said that the TV at home was watched by the elderly, and they seldom watched TV. Some netizens joked that it was not TV that they didn't want to play, but that TV members couldn't afford to play.

Let me talk to you. Is the TV set going to be eliminated?

Recently, according to a research report, in the past few years, China's TV power on rate has dropped from 70% to less than 30%.

More and more people watch less TV, which has become a visible social trend - then, with the surge of electronic consumer goods, will TV become the next electronic product to be eliminated?

A TV set that was once at the height of the sun

In fact, the development of television can be traced back to the end of the 19th century, with the emergence of mechanical scanning television, electronic television, transistor television, digital television, intelligent television, etc. Among them, the emergence of color TV has brought TV into an important period of historical development.

In the United States, in the early 1950s, the world's first color TV program was broadcast by CBS, which lasted four hours. Residents living in New York, Baltimore, Philadelphia, Boston and Washington can see this program - this broadcast marks the beginning of the era of color television.

During the 1950s and 1970s, television played a very important role in American society and became a popular pastime. TV has become an indispensable part of people's life, whether for information acquisition or leisure entertainment.

In our country, in the 1980s, the penetration of color TV into the folk not only changed people's entertainment methods, but also had a profound impact on social culture and economy.

At that time, TV programs were very limited, and there were only a few TV channels. TV stations usually stopped broadcasting programs after 10 p.m., and the ending song played before TV stopped became a signal for families to say good night to each other and go to bed.

Some large-scale events, such as the Women's Volleyball World Cup, or the classic TV series "Shanghai Beach" and "The Legend of the Carving Hero", have become a collective event for the whole family, children and community streets. Everyone gathered around a TV set to watch these programs, cheered or cheered together, and extended to talk after dinner.

Is TV the next product to be eliminated?

In the 1990s, television became more popular, moving from big cities to counties and villages, and almost universal. At the same time, it also brings the time when video recorders, VCDs, DVDs, game consoles, etc. are accompanied by televisions. When visiting relatives and families, children sit around and play games or watch DVDs, which has become the most popular way of playing.

However, with the development of the Internet, since families have dial-up access to the Internet, young people have gradually shifted their attention from watching videos and TV, and began to seek new information and entertainment on the Internet. The use of traditional TV has also gradually ushered in a turning point.

Some electronic consumer products, such as DVD player, VCD player, video recorder, radio, etc., which have ushered in the glory together with TV sets, have almost been eliminated, and their functions have been replaced by mobile phones, computers, tablets, etc., becoming the memory of an era.

In addition, the wave of elimination of consumer electronics also swept MP3, digital cameras, e-readers and other products. These products have gradually faded out after a short heat wave. Some production is gradually reduced, and some are already difficult to find new products.

Today's TV sets, although still occupying a stable position in the living room, have greatly reduced the audience and viewing time. An online poll involving 78000 people showed that nearly 50% of the people did not watch TV once for a long time. Some netizens said, "The TV at home is watched by the elderly, and they seldom watch TV." Another netizen joked, "It's not that TV doesn't want to be played, but that TV members can't afford it."

For young people, because of their fixed position, one-way communication and other disadvantages, they are not so friendly to young people who want to get information at any time. Moreover, with the rise of fragmented information age and short videos, young people are more interested in obtaining content and real-time interaction via mobile phones anytime, anywhere. Therefore, whether TV sets will be eliminated has also been pushed into hot search together with the discussion of other electronic products.

However, TV still has certain advantages in screen size, communication and interaction. On the one hand, the large screen is more suitable for the vision and viewing habits of the elderly, as well as for children who like to play in the living room. On the other hand, in the era of intelligence, with the application of various technologies, new TV will evolve new functions different from traditional TV.

The Evolution Trend of TV in the Future

At present, with the emergence of new technologies, TV is changing in screen, mobile, form, content and interaction mode.

For example, no screen TV is now a mature projection TV. Through projection technology, the screen is projected onto any white wall or other similar screen carrier for viewing. This way can get rid of the restriction on the size of LCD screen in terms of screen size, and can also be installed in a mobile way to view more freely in the living room, bedroom and other places.

In addition, there are ultra-thin wallpaper TV. It can integrate TV into interior decoration like wallpaper through the design of ultra-thin seamless wall pasting.

For example, the thinnest part of the wallpaper TV body of a brand is 39.9mm, which realizes the true "zero distance" fit between the body and the wall, and improves the overall home aesthetic. Other flexible OLED TVs, such as another brand, can also roll up the screen and store it in the base with speaker function.

These changes in form have evolved new functions beyond watching content programs, such as becoming an immersive small cinema or a beautiful household oil painting that can be hidden and stored.

In terms of content and interaction, TV now has certain interactive functions, such as voice interaction and face recognition. Other televisions with different usage scenarios, such as small videos that can be viewed vertically by rotating the screen, have emerged.

Moreover, with the development of the Internet of Things and AI, TV is bringing increasingly intelligent services, such as home control center, security monitoring, telemedicine, education and other comprehensive functions. TV in the future will be diversified, immersive and intelligent. It is expected to realize the close integration of the real world and the virtual world, more personalized demand customization, bring more rich interactive experience, and meet the multi-level needs of consumers.

It can be seen that, despite facing many challenges, TV may not have to disappear, but usher in more diversified forms, and it will not necessarily be TV in the traditional sense.

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