Wei Jianjun, Chairman of Great Wall Motors, recently severely criticized the marketing work of Haval H6, pointing out that the marketing team lacks user thinking and innovation awareness. He stressed that Great Wall Motors needs to undergo rapid transformation in the face of changes in market competition, and systematic changes are needed from managers to team members.
Wei Jianjun has taken the initiative to become a big IP for enterprise exposure and product promotion, but he stressed that the change cannot be completed by him alone, and the whole team needs to follow up. Although Haval H6 was once known as the "national god car", with the change of the market, it has lost its competitive advantage in the past.
Li Ruifeng pointed out that behind the strong product strength and brand reputation, Haval H6 has a problem of insufficient user perception. This exposed the weakness of the marketing team, and the management also needs to have a better "sense of the Internet" and dare to break the ice to promote the reform and innovation of the enterprise.
In order to solve the current difficulties, Li Ruifeng suggested that we should start from the clearing, and the "comprehensive To C" needs to be really implemented. He proposed to learn from other excellent enterprises, try to follow the change in the change, and encourage team innovation. Great Wall Motors is carrying out "AB corner confrontation", so that everyone has the opportunity to contribute to creativity.
Finally, Li Ruifeng appealed to peers, media and users to work with Great Wall Motors to put forward criticism and suggestions and jointly promote the reform and development of the enterprise.
