Sina Technology News On the morning of December 4, Beijing time, it was reported that Elon Musk, CEO of Twitter, confirmed today that Apple had "completely resumed advertising" on Twitter. Later, Musk sent a message on Twitter saying that he would like to thank advertisers for returning to Twitter.
Just less than a week ago, Musk publicly criticized Apple, saying that it "almost stopped advertising on Twitter", and questioned whether Apple hated "freedom of speech in the United States". In addition, Musk also expressed dissatisfaction with Apple's censorship system, saying that Apple threatened to delete Twitter from the App Store.
During this period, Apple has never confirmed or denied that it has stopped advertising on Twitter. Moreover, it is not clear that the slowdown in the growth of Twitter's advertising business is due to the acquisition of the company by Musk or the comprehensive restructuring of the advertising business at the end of the month.
But on Wednesday, Musk visited Apple's headquarters and held talks with Apple CEO Tim Cook. The meeting seemed to go smoothly, because Musk later pointed out that Cook had made it clear that Apple never planned to remove Twitter from the App Store.
Today, Musk confirmed that "Apple has completely resumed advertising on Twitter." At the same time, he also said that Apple is the largest advertiser on Twitter. Therefore, it is crucial to maintain the cooperative relationship between the two companies when other advertisers suspend Twitter advertising spending.
Earlier this week, before Musk made this statement, media reports said that Apple's spending on Twitter advertising was expected to be $131600 from November 10 to November 16 this year, lower than the $220800 spent from October 16 to October 22 (before Musk completed the purchase of Twitter).
Apple does not publicly disclose any of its advertising spending information, so we cannot know whether the decline in its Twitter advertising spending is due to Musk. Although advertising spending in the United States is relatively volatile this year, Apple strictly abides by its advertising budget. In any case, it seems that the cooperation between the two companies has returned to normal.
