Source: Sanlian Life Weekly
Text/Xing Haiyang
New Oriental Suddenly the fire flared up again. After nearly a year of unabated free fall, everyone is talking about East Selection, and New Oriental's share price is also fighting back. A new oriental with full blood is back.
Just like Ren Zhengfei of Huawei in those years, the most active person in the short video platform this year was Yu Minhong. In the studio, he sells books and shares his life experience; He joined with Li Guoqing to discuss charity donations; Yu Xiuhua was invited to broadcast the live broadcast, but the alcohol was on the head and the scene almost got out of control. After losing the aura of success, Miss Yu's legendary experience also returned to the public view.
and Jack Ma In one fight, he took the university entrance exam for three years; When he was a child, he went to Shanghai once, which opened his horizon of life. After two years of failure, his companion gave up. He finally entered Peking University through a desperate struggle. He dragged a bucket of paste to paint posters on various campuses in Zhongguancun and started his career in the sea. He started a TOEFL training class and became famous. He was also kidnapped by robbers and used to hit narcotics. He walked back and forth between life and death. In the office of New Oriental, there is a picture of his hometown's thatched house. He represents a generation of people who have grown up like weeds in poverty and hardship and never admit defeat.
Screenshot of live broadcast of Oriental Selection Over the years, the leaders have started to do live broadcast shirtless. Look at Zhang Chaoyang, everyone said that by teaching physics, a former student has found happiness. Look at Li Guoqing. By constantly creating topics, he has gained public attention and found new things to do. But Mr. Yu Minhong, his speaking speed is not as fast as it used to be. His sad eyes are still behind his glasses, which seems a bit out of place in this live world. A teacher on the platform of a university has to bear the responsibility to broadcast and sell agricultural products, which is a bit against the peace. But the golden sentence he said, "If you can't fly, run, if you can't run, walk, if you can't walk, climb", is so fitting. The world has changed, but no matter what, we must find a way to live.
The live broadcast room is indeed a magical place, a place where dreams come true. While talking and laughing, Luo Yonghao, a former teacher of New Oriental, paid off the 600 million yuan debt he owed for making mobile phones. The turnover of a top stream anchor alone is equal to that of several listed companies. In the past two years, watching the live broadcast, a particularly prominent impression is that where there is a will, there is a way. A dancing girl, whose figure is not as good as that of the dancer in the public impression, can be seen on the live broadcast almost every time you open the app. Later, the number of fans increased from hundreds of thousands to millions. A young man living in the mountains, by tirelessly spreading quantum theory and astrophysics, has also become a million V. We have a large population base. We find some like-minded people and establish a solid emotional bond through continuous live broadcast. Many eloquent and talented people also have a source of income and a new way to live.
Screenshot of Luo Yonghao's live dithering Against this background, it is natural for New Oriental to enter the live broadcast room. Yu Minhong mentioned his ideal It is to build a research university like Stanford, but on the way of deepening teaching and training, it is to blaze a new trail and gain the essence of the consumer goods market. New Oriental selects teachers regardless of their qualifications or qualifications. Luo Yonghao, who has never been to college, can come to teach. Whether teachers can stay depends on students' scores. Those who stand on this platform are eloquent, have the quality of speakers, and Weishen type scholars are not competent. Because of this, New Oriental has a large number of pioneers. As the world changes, the live broadcast room can be seen as a replica of the platform. It is not a dream for President Yu to take tens of thousands of New Oriental teachers to transform and sell agricultural products.
However, the all-star staff team is faced with the management problem of overwhelming dominance. The success of Deyun Society depends on Guo Degang, the omnipotent soul figure. Later, when the disciples became famous one by one, their wings became hard, Deyun Society broke up. After several big disciples left, everyone realized the importance of holding together to keep warm. New Oriental has a large number of capable people, the management has been divided, and those star like teachers have gone out to make a breakthrough. After all, it used to be classroom teaching, and teachers could only face hundreds of students at most. If teachers are humorous, their communication power is limited, and the value created is limited to one classroom. Now a mouth and a familiar face represent the total productivity of the live broadcast enterprise. Can New Oriental, an organization with tens of thousands of people, continue the glory of small class teaching in those days?
When the outside world analyzed the industrial model for New Oriental, and there was constant questioning, New Oriental suddenly jumped onto the hot search, and Dong Yuhui, who was full of self mockery and eloquence, came out. Leaving aside the business logic, this is really an idealistic salvation. Looking at the interview, Dong Yuhui said that he was not without the opportunity to change his career and the temptation of high salary, but really attached to the team of New Oriental. A 29 year old young man from the countryside, who has taught for 8 years, does not have too strong material desires, but is good at reading. He is happy to see the growth of students on the three foot platform. The so-called "poetry in the belly" comes from China. Bilingual goods are exported into articles. Language and words seem to collide freely in his mouth, flowing out shiny sentences, bringing people the long lost charm of words. Outside the live broadcast room, the artistic conception of Tang poetry and Song poetry, and the jumping words and notes in Shakespeare's sonnets seem to fall from the sky.
Yes, this is the salvation brought to us by the New Oriental people. The state has implemented the policy of double reduction, and New Oriental's business has gone from ten to nine. Someone advised Mr. Yu Minhong to close the business. He said that I already have a house, a car (in fact, it is financial freedom), two children have grown up, but New Oriental still has tens of thousands of brothers and sisters. New Oriental refunded the tuition fees of the students, paid compensation to the former employees, and even donated 80000 new desks and chairs.
Then he led a group of young people to transform. The way of live broadcast is not smooth. The first high-profile appearance only sold more than 100000 yuan of goods, which is not a fraction of the first show of actors and stars. But what we see is that a retired old man still appears on the screen day and night. People from all walks of life are invited to the live broadcast room to explore the rules of live broadcast sales. He has accumulated experience and become more familiar with it.
Screenshot of Yu Minhong's dithering Under the pressure, two generations of New Oriental people formed a joint force. Bilingual selling has finally accumulated a lot. This is the new ceiling of the live video tape. Yu Minhong said that he has tens of thousands of books, while Dong Yuhui has read Lu Yao's "Ordinary World" six times. In these days, reading, especially leisure books, seems to be of no value. But in the most difficult times of New Oriental, reading really helps them climb out of the bottom.
The audience in the live broadcast room, tired of the same voice, found the value of social existence from Mr. Yu Minhong's personality, and they were also inspired by the New Oriental Jedi's survival; They saw the shining things of the two generations of the New Oriental, and the old generation will never give up; Young people cherish the ideal of friendship; A generation of people went to sea because of poverty, and a generation of people dreamt of life after solving basic food and clothing problems. They don't stay on simple material satisfaction. They are not sophisticated egoists that Qian Liqun saw. They let us see hope. Of course, we should also guard this campfire and let hope burn. In the past two days, the steak selected by Dongfang has been baked in the circle of friends, which makes people feel warm.
Yu Minhong (photographed by Zhang Lei) Of course, poetry and distance can't be used as food, but the textbook style survival of Jedi in New Oriental shows us the ideal value. Today's consumption has come to the third consumption era described by Miura. Buying doesn't buy happiness. People care more about who they buy with.
