At 20:00 on January 31, the 2022 Spring Festival Gala of China National Radio and Television Corporation met the audience as scheduled. The ingenious application of 720 degree circular screen, XR, AR and other virtual technologies will provide the audience with a cultural feast that is ideological, artistic and ornamental.
According to preliminary statistics, as of 24:00 on January 31, the average audience rating of the 2022 Spring Festival Gala live broadcast on TV will reach 21.93%. The number of direct on-demand users of new media reached 4.932 billion, an obvious increase compared with last year. The vertical screen Spring Festival Gala launched for the first time has seen 200 million people in total, and more than 50% of vertical screen users are under 30 years old, with a total of 360 million likes. Overseas, more than 600 media from more than 170 countries and regions, including the United States, Canada, France, Italy, Russia, Japan, Brazil, Australia, India, the United Arab Emirates, Singapore, South Africa, etc., synchronously broadcast and reported the Spring Festival Gala. More than 35.24 million overseas audiences watched the live broadcast of the Spring Festival Gala through CNTV and CGTN overseas social matrix, It has increased nearly 16.58 million times compared with last year.
One of the highlights of this year's Spring Festival Gala is the fusion and innovation programs that highlight the Chinese cultural heritage and the aesthetic pursuit of the times. Musical short plays, landscape tai chi, creative music, dance, poetry and painting, and original ecological scene performances create beautiful and amazing visual effects in illusion and realism through the deep integration of technology and culture. The dance poetic drama "Only Green" integrates cutting-edge technologies such as XR and holographic scanning, and the dancers tell the classic legend of "A Thousand Miles Map of Rivers and Mountains" with dance vocabulary such as walking alone, waiting, thinking, etc. Between stoops, fixed green thousand years; Dynamic and static contrast, listen to the history of the kiss.
The creative music, dance, poetry and painting "Remembering the South of the Yangtze River" reunited the world-famous masterpiece "Fuchun Mountain Dwelling Picture". The audience read the classics and pondered the south of the Yangtze River in the vivid picture scroll.
The sketch "Not yet returned", performed by language programs Shen Teng, Ma Li, Chang Yuan, Allen, and others, is a bitter satire on the "Laolai" who is helpless and has betrayed relatives. The work advocates the virtue of being honest and upright with the warning of "We are not thin skinned, but old schoolmates have deep friendship" and "those who can lend you money are the people who trust you most".
The 2022 Beijing Winter Olympics will be grandly opened on the fourth day of the New Year on February 4. The Spring Festival Gala in the Year of the Tiger skillfully wrote a new chapter, telling a good story about the Winter Olympics with creative works, and going to the ice and snow. For the first time, President Bach of the International Olympic Committee (IOC) on the stage of the CCTV Spring Festival Gala wished everyone a happy New Year and a prosperous Year of the Tiger in Chinese, and invited them to celebrate the 2022 Beijing Winter Olympic Games.
By our reporter Zu Weiwei
