"Cyber red" is a disease of the "live broadcast era", which is like a fly with a smell of mutton. The new technology of webcast can bring positive energy if it is used correctly, and may add chaos if it is used incorrectly.
Source: Xinhua Daily Telegraph, August 10
Author: Wu Tao, Xiong Jiayi, Zhou Ziyang, commentators of Xinhua Daily Telegraph
After becoming famous on the 10m diving platform at the Tokyo Olympic Games, Quan Hongchan, a 14-year-old "talented diving girl", became a new "top class" overnight. The media focused the spotlight on the champion with difficult family circumstances. Many netizens were distressed by Quan Hongchan's bumpy experience. Some enterprises offered to give her a house to improve her living conditions, while the local chamber of commerce was willing to pay for her mother's medical expenses... Enthusiastic people's love and care for Quan Hongchan moved and warmed people.
However, there have also been some outrageous scenes recently: Quan Hongchan's hometown, Maihe Village, Mazhang Town, Zhanjiang, Guangdong Province, attracted more than 2000 outsiders to "clock in" one day, and vehicles still poured into the village at night; Many "Internet celebrities" broadcast live on her doorstep, disturbing her sick grandma to have a normal rest; The local cadre said that when someone wanted to interview Quan Hongchan's family and was rejected, he immediately scolded Quan Hongchan for "arrogance after winning the championship"
Quan Hongchan was not known to the public before. This time, even Guo Jingjing, the "diving queen", was envious of her at the Olympic Games. Everyone was curious about her; Quan Hongchan's family situation told in the interview with the media really made people admire her independence and self-improvement.
Proper publicity and attention will help more people understand the diving competition, and may also help to improve the embarrassment of the Quan Hongchan family. But too much is too little. It is even more inappropriate for Quan Hongchan's family to continue harassing after they clearly hope that everyone will "disturb less".
In particular, we can see that among the people flocking to Quan Hongchan's home, there are some "online celebrities" who have impure motives and are rubbing off traffic. What they really care about is the traffic that the keyword "All Red Chan" can bring, not how good she is or how difficult her family is. As a result, even if it rains, we have to watch and broadcast live even in the middle of the night, for fear that we will not be able to capture the traffic if it is late.
It has to be said that "Internet celebrity" is a disease of the "live broadcast era", which is like a fly with a smell of smell. After Shandong's "Brother Coat" became famous, there were "Internet celebrities" watching live at his door and kicking his door; After the murder of Xu Guoli's wife and the dismemberment of her body in Hangzhou, "online celebrities" broadcast the "murderous house" live to satisfy their fans' curiosity; Zhengzhou was hit by a heavy rainstorm, and the armed police officers and soldiers were taking risks to rescue. One "Internet celebrity" stole the lifeboat for live broadcast
Online celebrities steal lifeboats for live broadcast. Photo source: @ Xingtai's affairs The new technology of webcast can bring positive energy if it is used correctly, and may add chaos if it is used incorrectly. Everyone should pay attention to the ways and means of Olympic champions, focus more on their sports skills, style and fighting spirit, and pay more attention to the development of related projects, instead of using the "rice circle" as a set of bad practices, paying excessive attention to, probing into privacy, using opportunities to hype, and interfering with the normal life of the parties and their families.
Not to disturb too much is also a kind of support for Quan Hongchan. After all, she is only 14 years old now, and there is still a long way to go. Everyone will look around with a more rational attitude and care more to create a more peaceful and normal environment for her, which will be more conducive to her growth and help this "talented girl" to reach a higher sports peak. With a long-term perspective, instead of being "crazy" for the current flow, this is the right posture to pay attention to Quanhongchan.
For all major online platforms, the so-called "online celebrities" who blindly pursue traffic, heat and eyeballs have repeatedly broken the bottom line, setting a bad direction for fans, and have become the "negative assets" of the platform. In order to build a clear cyberspace, it is necessary for all platforms to guide this and limit some extraordinary actions.
