Stock speculation depends Jin Qilin analyst research report , authoritative, professional, timely and comprehensive, to help you tap potential theme opportunities!
Securities Times reporter Cao Chen
With a market value of more than 200 billion yuan Great Wall Automobile The performance of the first quarter was outstanding.
On the evening of April 24, Great Wall Motors (601633) disclosed its first quarterly report, which showed that in the first quarter of 2024, it would achieve an operating revenue of 42.86 billion yuan, up 47.6% year on year; The net profit was 3.228 billion yuan, up 1752.55% year on year. In this regard, Great Wall Motors said that during the reporting period, the sales of complete vehicles and the revenue of single vehicles increased.
On the same day, Great Wall Motors also released a notice on the action plan of "improving quality and efficiency and increasing returns". The company is committed to establishing a global system layout of research, production, supply and marketing. Next, Great Wall Motors will continue to deepen its efforts in the field of new energy and intelligence, increase its investment in technological innovation, and focus on the real use scenarios of users, More forward-looking innovations will be applied to its models.
In fact, thanks to the growth of vehicle sales and export business, Great Wall Motors' performance in the first quarter increased significantly before the market had signs. On the evening of April 1, Great Wall Motors released sales data for March. Great Wall Motors sold 100276 new cars in March, up 11.02% year on year; 21882 new energy vehicles were sold, up 66.34% year on year; Overseas sales reached 35815, up 60.66% year on year, a record high.
By brand, in the first quarter, all brands of Great Wall Motors welcomed growth. Among them, Haval brand sold 54055 vehicles in March, up 13.99% year on year, and 157889 vehicles from January to March, up 25.53% year on year. Weipai sold 3608 vehicles in March, up 182.98% year on year, and 9608 vehicles from January to March, up 182.34% year on year. 18953 tank SUVs were sold in March, up 58.60% year on year, and 49184 from January to March, up 103.16% year on year. The sales of Oula brand were 6022 in March and 15029 from January to March. The Great Wall pickup truck sold 17569 vehicles in March and 43495 vehicles from January to March.
In this regard, Guohai Securities According to the research report released, the company's sales continued to grow in March, and the new energy and sea going strategy continued to advance. At present, the market performance of the five brands of Great Wall continues to improve. It is expected that in the future, the company will further enrich the global product matrix, adhere to "ecological sea going", give play to the system advantages of "vehicle manufacturing+supply chain system", and continue to improve the competitiveness of the international market.
It is worth mentioning that at present, Great Wall Motors has started a new round of organizational adjustment, and Wei Jianjun, Chairman of Great Wall Motors, has gone to the front of the stage to focus on marketing.
According to media reports, in the new round of organizational adjustment of Great Wall Motors, the role of the middle office was particularly emphasized. The company has expanded the number of middle stations to 8, including the new new media live broadcast operation middle stations and commodity management middle stations, which are under the unified management of Li Ruifeng, the chief growth officer of Great Wall Motors, and report directly to Wei Jianjun. The adjustment of Great Wall Motors involves not only the optimization of internal management structure, but also the repositioning of marketing strategy. In terms of marketing, Wei Jianjun personally led the adjustment in this direction, reflecting the company's increased emphasis on marketing activities.
Since this year, the auto retail market has continued to improve. On April 9, the Passenger Transport Federation released data showing that the cumulative retail sales of passenger cars in the first quarter of this year reached 4.829 million, up 13.1% year on year. Among them, the export volume has delivered a transcript of growth of more than 30%. In the first quarter of this year, the export volume of passenger cars reached 1.063 million, up 36% year on year. Among them, the export volume in March reached 406000, up 39% year on year and 36% month on month, the highest monthly export volume in history.
The Passenger Car Association believes that in the first quarter of 2024, the car market retail will basically achieve the expected start trend, and the important reason for the high year-on-year and month on month growth in March is the post holiday consumption recovery brought by the Spring Festival factor. After the Spring Festival, the price war heated up rapidly, followed by an obvious phenomenon of consumption wait-and-see. In addition to the concern for some new cars and the expectation of the old for new policy, the car market started slowly in March.
In view of the passenger car market outlook in April, the passenger car federation believes that due to the continuous series of model price cuts since the Spring Festival in February this year and the new energy models launched in 2022 have entered the stage of product modification and upgrading, this expectation has increased the wait-and-see mentality, and consumers hope to buy cars after the car market stabilizes. With the recent launch of Xiaomi Automobile and the further adjustment of the price of a new round of related models, and the intensive release of new models in April, the market's enthusiasm for consumption will be gradually stimulated.
Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Joint Conference, said that with the gradual maturity of the market segments of various technical lines of new energy vehicles, new models have greatly enriched consumer choices, and the homogenization brought by the increase in product supply will also intensify competition. This year, the price war is likely to be conducted in a mixed manner of price reduction promotion and positioning downward exploration. New energy manufacturers will package more rights and benefits to stabilize product prices. 2024 is the key year for new energy vehicle enterprises to gain a firm foothold, and the competition is doomed to be very fierce.
When the stock market recovers, open an account first! Intelligent fixed investment, condition sheet, individual stock radar... for you>>
Massive information, accurate interpretation, all in Sina Finance APP
Editor in charge: Yang Hongyan
