◎ Liu Yipeng
How did Shenzhen's property market perform after the introduction of the new policy? Recently, a reporter from the Shanghai Securities News visited Shenzhen on the spot and learned that there were new markets close to "Sunlight", that there were still deals in the early morning in the "deregulation" area, that the transfer of second-hand housing was increasing, and that the "old for new" transaction was beginning to show results
Deal in the morning and sell the house overnight,
There are buildings close to "sunlight"
In the afternoon of May 22, when the reporter came to the sales office of the Beijing Jichen Yuefu project in Futian District, he saw that more than 10 groups of customers were negotiating with the sales staff about the details of house purchase.
Manager Li, the sales manager of the real estate, told the reporter: "On May 18, the day after the new policy was introduced, we just opened the market. Apart from the relocation houses, there are more than 140 residential houses on sale. Now, there are only three 133 square meters of houses, and only one third of the main 110 square meters of houses. At the discount point, it is now one percentage point tighter, with an average price of about 76000 yuan/square meter. ”
The sales performance of Hongrongyuan Yinxuan, which opened on the same day as Jingji Chenyue Mansion, was more eye-catching. The project launched a total of 129 houses, 126 of which were sold, and only 3 houses remained for sale. The developer's opening sales volume was about 1.49 billion yuan, with a reduction rate of 98%, which was the first near "daylight" new market after the New Deal.
"On the day when the new policy was released, we felt that this rebound would be extraordinary," said Li, manager of Longhua District Zhongzhou Yingxi project sales. "At 23:52 that day, we also closed a house."
On the first weekend after the new policy was issued, the popularity of new housing sales offices in many regions of Shenzhen increased significantly, and the on-site house viewing was very lively. A number of sales staff reported that after the New Deal, the consultation volume and transaction volume of the real estate had significantly increased. At the beginning of the day, they were so busy that they could only have a meal. The sales center was still brightly lit in the early morning.
On the same day of May 17, we were pleased to see that the temporary measures of selling houses all night without closing for 24 hours were directly implemented in the Qinghu project. On the weekend, 518 million yuan was sold and more than 3000 batches of houses were visited.
From the data of Shenzhen Zhongyuan Real Estate, on the first weekend after the new deal (May 18-19), the number of outstanding housing transactions exceeded 50 on a two-day basis, the number of visits to Zhongyuan real estate increased by 3.7 times month on month, the number of visits to Zhongyuan real estate increased by 3 times month on month, the number of transactions increased by 2 times month on month, and the number of new housing transactions exceeded 300 on the weekend, with a turnover of 1.5 billion yuan.
Grab and retain customers,
15% down payment for "water testing" of some buildings
"On May 6, Shenzhen issued a property market regulation plan to relax purchase restrictions in different areas, dividing the property market into core areas and non core areas, taking into account the differences and complexity between different regions, and avoiding the market imbalance that may be caused by one size fits all. After the introduction of the new policy on May 17, we can see that a large number of potential purchasing power released previously has been fully verified." Sun Hongmei, senior analyst of South China Branch of China Finger Research Institute, said.
On the afternoon of the 19th, the reporter saw that the Zhongzhou Yingxi Project in Longhua District, where the purchase restrictions were "loosened", was full of cars parked on both sides of the road nearby. From time to time, there were real estate workers with umbrellas shuttling between the parking spaces. They received customers from each car that had just stopped, and then hurried to the marketing center near the entrance of the lane.
During the reporter's stay in the project for nearly an hour, 6 houses were sold. In Longgang, Yantian, Bao'an and other areas, some buildings have adjusted the down payment ratio to 15% in advance to retain customers.
Hongfa Yuejian, the sales manager of the project department, introduced to the reporter: "Although it is not sure when the new deal will be launched in Shenzhen, some of the buildings near us want to take a chance, and first began to default to the down payment ratio, and promised to check out without reason. We should be the first to retain customers."
Li Yujia, chief researcher of Guangdong Housing Policy Research Center, believes that at present, the housing ownership rate in Shenzhen is only 30%. In recent years, Shenzhen has introduced a large number of migrants, accumulating a large number of customers in demand for the market. If the policy is slightly loosened, this group of customers may quickly pour into the market.
In addition, Li Yujia said: "Although the policy has brought new stimulus, we can also see the determination of the state to encourage everyone to 'get on the bus', but the fundamentals of the Shenzhen property market have not changed. At present, we should enter an observation period and see the market performance in a quarter."
Second hand housing transactions soared,
The effect of "old for new" has begun to appear
In the second-hand housing market, the improvement after the introduction of the new policy is also obvious. According to the data disclosed by Leyoujia, an intermediary in Shenzhen, the number of second-hand houses in its stores rose by 127% on the first weekend after the New Deal, the highest since 2018; The trading volume of second-hand houses in stores rose by 117% compared with previous weekends, and the single day trading volume on May 19 hit the highest point since February 2021.
He Qianru, director of the National Research Center of Midland Realty, believes that after this round of new policies, everyone's expectation of the real estate market to continue to decline has changed, and some buyers will choose to enter the market before the market actually turns.
The rise of second-hand housing prices also highlights the confidence of the market. According to the statistics of Xingzhou Shenfang, from May 18 to 20, the prices of 116, 111 and 94 suites in Shenzhen increased, mainly in Longgang, Futian and Nanshan. Among them, Nanshan Science and Technology Park, Futian Central District and Longgang Central City have the largest number of houses with price increases, some of which have reached 10%.
It is worth noting that the "old for new" trading model has achieved initial results under the new policy. By May 17, consumers had consulted 8945 people, involving 25 projects, accounting for 45% of the total projects. Among them, 1501 people were transferred to take a look, involving 21 projects, accounting for 38% of the total projects. 35 deals have been successfully concluded.
According to the data of Shenzhen Real Estate Agency Association, as of May 17, the number of development projects participating in the "old for new" activity named "Xinjia" has increased from 13 in the first batch to 55; The number of real estate brokerage brands participating in the "Xin Jia" activity has increased to 33, which is equivalent to more than 80% of the real estate brokerage agencies (more than 1200 intermediaries) in Shenzhen participating in the "Xin Jia" activity.
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