Source: Beijing Business Daily
"Iron Man" can't sit still, just come and go.
Musk's trip to China did not last more than 24 hours, but it drove Tesla's share price up by more than 15% and its market value increased by more than $82.1 billion (about 594.4 billion yuan). Has the purpose of this "unexpected trip" been achieved?
According to the Global Times, citing Agence France Presse, CEO Mask of Tesla left Beijing in his private plane on April 29. According to the flight tracking platform, the destination of the plane is Anchorage, Alaska.
The reporter of Beijing Business Daily learned that Musk arrived in Beijing on the afternoon of the 28th. Reuters said that Musk's visit to China had not been made public before, and the report described it as "an unexpected visit" to China.
However, according to the Global Times, a person familiar with the matter said that Musk's visit was to seek to meet with Chinese officials in Beijing to discuss the launch of a fully automated driving (FSD) system in China and seek approval.
Earlier this month, Musk said on social platform X that he would "soon" introduce FSD technology to Chinese users.
According to the Daily Economic News, during Musk's visit to China, Tesla has indeed taken an important step in the standardization of intelligent driving in China.
On April 28, the CAAC officially released the Notice on the Inspection of Four Safety Requirements for Vehicle Data Processing (the first batch), in which 76 models of six enterprises, BYD, Ideals, Lutes, Hezhong New Energy (Nezha), Tesla and Weilai, met the four compliance requirements for vehicle data safety.
According to First Financial, Tesla said that all regions have successively lifted the restrictions on the movement and parking of Tesla and other intelligent connected vehicles.
In addition, according to the Securities Times, according to the Tesla user APP, the purchase page description of Tesla China's official FSD service has been changed from "later launch" to "upcoming launch".
It is worth mentioning that Musk is worthy of "bringing its own hot search physique". In more than 20 hours in China, topics such as "Musk arrives in Beijing", "Musk claims to be a fan of China", "Tesla's Chinese version of FSD cooperates with Baidu" dominate the hot search list.
According to First Finance, Baidu did not respond to the reporter's inquiry about the cooperation rumors as of the afternoon of 29th.
Baidu's share price rose more than 6% in the afternoon of the 29th, rising 4.36% to HK $105.3 at that time.
According to the Global Times, Musk's trip coincides with the Beijing Auto Show. Tesla has no booth at this auto show. The last time it participated was in 2021.
At present, Tesla is in urgent need of new growth curve, and FSD is also in urgent need of realization in major markets.
According to the first quarter financial report data of 2024 released by Tesla, Tesla's revenue in the first quarter was 21.3 billion dollars, down 9% year on year. Data shows that in the first quarter of this year, Tesla produced 433400 vehicles and delivered 386800 vehicles, both lower than Wall Street's expectations.
Among them, the delivery volume in the first quarter fell 8.3% year on year and 20.1% month on month. This is also the first time in the past four years that Tesla's quarterly delivery volume has declined year-on-year.
Musk pointed out at the first quarter financial report meeting that the future is not only electric, but also automatic.
According to the 21st Century Business Herald, he has repeatedly stressed that FSD is the most important source of profit for Tesla's automotive business in the future.
However, it is worth noting that on April 26 local time, the National Highway Traffic Safety Administration (NHTSA) announced that it had started a new investigation on Tesla.
The vehicles under investigation cover Model Y, Model X, Model S, Model 3 and Cybertruck equipped with the auxiliary driving system Autopilot produced in the United States from 2012 to 2024.
It is reported that the main reason why Tesla was investigated this time was that after the vehicle was recalled and the software was updated, there were many collision accidents, and the preliminary test results of the regulators also raised concerns. Although Tesla announced the recall of more than 2 million vehicles in December 2023 and upgraded the function of the auxiliary driving system Autopilot, its safety is still questioned by NHTSA.
West Street Observation
Musk came to China,
Vote against "overcapacity"
After five years of Beijing Auto Show, the return has become top class.
"Wang" wants to see "Wang". Lei Jun made a start, Zhou Hongyi joined in the excitement, and the CEOs of the car companies all stepped down in person. The social interaction between the two parties has created a sense of "meeting at the peak" of Chinese new energy vehicle enterprises.
No wonder, Iron Man can't sit still. He will come at once.
On April 28, Premier Li Qiang met with Tesla CEO Musk in Beijing. Li Qiang said that China's super large market will always be open to foreign enterprises.
Large market, many participants, fierce competition, and many innovations. The Chinese market is a stage for Chinese and foreign car enterprises to compete together, and also a challenge arena.
The auto show is both an arena and a forum for public opinion.
Lei Jun, who kept on road shows, Li Bin, who sang K out of tune, Zeng Yuqun, who haggled in English, and Wang Chuanfu, who crowded the subway to watch the auto show. The appearance of a group of big men has written on their faces their marketing intentions and ambitions to sell cars.
Musk's trip to China has not been disclosed in advance, and the purpose of his visit to China is also controversial. The blockbuster news spread in the market that FSD is expected to speed up its entry into China and Model 2 will be listed next year.
Although he did not appear in the auto show, Musk chose to flash at the nodes of the auto show, which has naturally formed a public opinion binding with the auto show. He said generously, "I'm glad to see the progress of electric vehicles in China, and all cars will be electric in the future".
Disagree with the "overcapacity theory", entrepreneur Mask's attitude is clear at a glance. Behind this, from the market feedback, the answer is obvious whether China and the United States should be partners or rivals.
Musk's trip to China did not last more than 24 hours, but drove Tesla's share price up by more than 15% and its market value increased by more than $82.1 billion.
The super market is open, win-win, and yours and mine.
As the beneficiaries of economic globalization and trade liberalization, transnational enterprises allocate resources globally based on the laws of market economy, with the purpose of maximizing profits.
No matter what kind of KPI Mask brings to China, it is certain to share the cake of China's super market. What it means to invest in China, smart foreign enterprises can make a clear account.
The penetration rate of new energy passenger vehicles in new car sales has reached 42.3%, and the market has already passed the initial stage of tasting new products and is moving towards the mainstream. Traffic marketing has increased market attention, and also fostered consumers' awareness and recognition of new energy vehicles.
The return of the auto show has become a new "top stream", and was also born under the background of the soaring new energy vehicles in China. China's automobile market has always been the largest and most profitable market in the world. In the field of new energy vehicles, it is also in the "C" position and has stepped out of the independent market.
At present, the global new energy vehicles are cooling down, and China's new energy vehicles account for more than two-thirds of the global new energy vehicle sales, a record high.
The sky shattering traffic is a watch, and the competitiveness of the hard core is inside. No matter Lei Jun or Musk, no one wants to miss it, and no one can take it lightly.
Ten years ago, Musk registered his microblog account. His first microblog wrote: "We are going to do the right thing for you in China market."
The so-called "overcapacity" and "decoupling" arguments will not be accepted by Musks even if the White House intends to.
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