Article | Sina Technology Zhou Wenmeng
Zhou Hongyi auctioned second-hand Maybach, which made him "hot" again.
Last night, Zhou Hongyi was stunned when he saw his 9 year old Maybach auction out a high price of 9.9 million yuan
If estimated according to the market price, this old car should be less than one million yuan. Even he himself said, "My heart expects it to double and triple. Fortunately, he donated all the proceeds from the auction, otherwise ordinary people I will be scolded. "
Just as he sighed, buyers who dared to gamble opened the live broadcast.
Who on earth is this "big enemy"? Spend 10 times of the high price to buy a car to attract traffic. Is this operation a loss?
The number of fans increased by 190000 in four hours, but lost?
According to Sina Science and Technology, it was Mr. Chu who bought used cars at 10 times the high price. He not only founded a car shop, but also served as the executive chairman of the Beijing Automobile Circulation Industry Association. At the same time, he is also a host with hundreds of thousands of fans and a senior auction auction expert
"Since President Zhou decided to sell Maybach, I began to check the flow of President Zhou." After auctioning the second-hand Maybach of Zhou Hongyi, Mr. Chu revealed his first intention of this auction without concealment - checking the flow.
At 6:30 last night, the number of fans of his Tiao Yin number was 360000. As of 8:00 today, the number of fans has risen to 648000 13 hours later. In other words, it cost 9.9 million yuan to increase 288000 fans. Obviously, if the current price of Tiaoyin is 120-150 yuan and the price of live powder is increased by 1000 yuan, it will be a loss.
Therefore, Chu's appeal is not just for flow.
Chu also said frankly, "There are other purposes for taking photos of the car, but we need to communicate with Zhou Hongyi in private."
Sina Science and Technology found that while serving as the executive chairman of the Beijing Automobile Circulation Industry Association and managing the inventory of more than 500 high-quality second-hand cars, he is also a senior French auction bidder, who often guides fans to participate in French auction car auctions through his twitter account, and once boasted himself as "a brother of French auction".
In addition, as the executive chairman of the Beijing Automobile Circulation Industry Association, the Beijing Automobile Circulation Industry Association where Chu worked previously hosted the "2023 Beijing Automobile Circulation Industry Conference" sponsored by the Beijing Municipal Bureau of Commerce and the Beijing Municipal Bureau of Economy and Information Technology.
Some insiders believe that in view of Zhou Hongyi's personal influence and the celebrity effect generated by his visit to the 2024 Beijing Auto Show, one possible way of cooperation between the two parties in the future is to "Mr. Chu sets up a stage for the Beijing Auto Circulation Industry Conference, and invites Zhou Hongyi to help his own conference to enhance the influence of the association and the exhibition."
In addition, there may be more in-depth exchanges and cooperation between the two, which will be left for observation.
All donated! Zhou Hongyi Has a Dream of Automobile
Zhou Hongyi said publicly in the live broadcast room, "No matter how much money is auctioned today, I will not keep any. After tax deduction, I and the car buyer will donate to the public welfare foundation in full."
Industry insiders pointed out that an auction would be held without any money. Zhou Hongyi's move was not only a show, but also mixed with his determination and attitude to support domestic new energy vehicles.
Zhou Hongyi once said his intention, "Whatever you think about selling cars, whether it's traffic or performance art, I think that domestic new energy intelligent connected cars will surpass foreign brands, redefine 'luxury cars', and become the first choice of ordinary consumers and entrepreneurs. So you are welcome to watch the live broadcast, and join me with practical actions to boost the charge of domestic cars."
In fact, Zhou Hongyi's support for domestic cars is not only reflected in his move to give away the famous Maybach. As early as October 2021, 360 Group founded by Zhou Hongyi invested 2.9 billion yuan in Nezha Auto, indirectly holding 16.594% of Nezha Auto's equity, becoming the second largest shareholder of the company, and supporting domestic new energy vehicles with real gold and silver.
Recently, with the release of Xiaomi SU7 causing a sensation, Zhou Hongyi, who is keen on becoming an online celebrity this year, has once again turned his attention to the automotive industry. He has transformed the Internet traffic to perfection by teaching Zhang Yong, CEO of Nezha Auto, to learn from Xiaomi's car building, asking Lei Jun for SU7 experience cars, exploring the 2024 Beijing Auto Show, and selling Maybach to support domestic new energy.
During this period, while playing with traffic, Zhou Hongyi still brought goods for his Nezha car to improve his exposure.
Whether it's a show or a feeling, or a stress reaction stimulated by the hot sales of Xiaomi cars, one thing is certain that Zhou Hongyi today has a dream of cars.
Of course, there may be an episode behind this. According to media reports, the Maybach auctioned by Zhou Hongyi may be a car owned by his ex-wife's company. Or does Zhou Hongyi just want to leave his ex-wife's assets?
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Editor in charge: Jiang Yuhan
