Real friends, drink Jane wine!Exclusive title of Guizhou Zhenjiu, Zhenjiu • Zhen15, a high-end interview program created by Sina Finance《At least one hour》Dialogue with Leng Youbin, Chairman of China Feihe.He has subverted the Chinese milk powder market and clearly warned young people not to enter the market.
According to the performance report of Feihe in 2019, the company achieved an annual operating revenue of 13.722 billion yuan, up 32.0% year on year, and a net profit of 3.935 billion yuan, up 75.5% year on year.With the joint efforts of Leng Youbin and his team, Feihe Dairy has changed from a small factory with a scale of 10 million yuan to today's domestic milk powder leader.
Feihe Dairy is profitable, but he advised young entrants not to do it.The reason is still because of the "changes of the times".In Leng Youbin's opinion, "In the era when we were doing business, we didn't have brands, capital or a large number of talents. We grew up in training, and now you meet all these people. Now let alone a new person to do it, it is very difficult (in retrospect). At present, we have reached the stage of market reshuffle and integration."
In 2018, the Administrative Measures for the Registration of Infant Formula Milk Powder Products has been officially implemented.As the "strictest new policy for milk powder" in history, its orientation is very clear. The new policy hopes that by raising the threshold, some enterprises will "naturally" withdraw from the market and improve market concentration. At the same time, it also means that the chaos of more than 2000 infant milk powder brands filling the market will end.
《At least one hour》It is an exclusive interview program for high-end people created by Sina Finance, hosted by Deng Qingxu, senior vice president of Sina Finance, and engaged in in-depth dialogue with outstanding industry leaders and entrepreneurs.The program features "a profound dialogue,At least one hour”With the theme of restaurant dialogue as the main scene, we will explore the little known, rational and profound business philosophy and life wisdom of enterprise elites, and show the decisive influence of the interviewed entrepreneurs in breaking through the industry when they are drinking and answering questions.This program is made up of real friends, drinking Zhenjiu!Guizhou Zhenjiu, Zhenjiu • Zhen-15 exclusive title broadcast.
