Video | Leng Youbin talks about the strategy of flying cranes: Beijing will be the first in this year's meeting when the countryside encircles the city
Video | Leng Youbin talks about the strategy of flying cranes: Beijing will be the first in this year's meeting when the countryside encircles the city
Real friends, drink Jane wine!Exclusive title of Guizhou Zhenjiu, Zhenjiu • Zhen15, a high-end interview program created by Sina Finance《At least one hour》Dialogue with Leng Youbin, Chairman of China Feihe.When talking about the strategic layout of flying cranes, Leng Youbin said that the strategy of flying cranes is to encircle cities from rural areas.
Feihe chose to "encircle the city from the countryside", and a large local promotion team to deeply sink the market consumers' minds. The strategic effect is very significant.According to the first annual report issued by Feihe on March 23, 2020.By 2019, Feihe has a wide distribution network of more than 1800 offline customers nationwide. The revenue generated from offline customer sales accounts for 91.3% of its total dairy product revenue, covering more than 109000 retail sales points (mother and baby stores, supermarkets, etc.).At the same time, AC Nielsen data shows that as early as September 30, Feihe had surpassed all foreign brands and become the first selling brand in China's infant milk powder market, with an offline market share of 13.9% and an overall market share of 11.9%, far exceeding the second brand in the market, and continues to show a rising trend.
Leng Youbin also said: "The Feihe strategy is to encircle the city from the countryside. Because it was so hard for me to start my business at that time, I died early when I went to Beijing and Shanghai, which is no longer the case today. So we still say that the easier it is, the harder it is, and move forward step by step.Feihe now has a very good reputation and a very large share in the first tier cities, and we will be the first in Beijing this year. "
《At least one hour》It is an exclusive interview program for high-end people created by Sina Finance, hosted by Deng Qingxu, senior vice president of Sina Finance, and engaged in in-depth dialogue with outstanding industry leaders and entrepreneurs.The theme of the program is "one profound dialogue, at least one hour", and the main scene is the restaurant dialogue. While drinking, the program explores the little known, rational and profound business philosophy and life wisdom of enterprise elites, and shows the decisive influence of the interviewed entrepreneurs to break through the industry.This program is made up of real friends, drinking Zhenjiu!Guizhou Zhenjiu, Zhenjiu • Zhen-15 exclusive title broadcast.