Real friends, drink Jane wine!Exclusive title of Guizhou Zhenjiu, Zhenjiu • Zhen15, a high-end interview program created by Sina Finance《At least one hour》Dialogue with Leng Youbin, Chairman of China Feihe.As a leader in the domestic milk powder industry, Leng Youbin said that holding hands with Zhang Ziyi was based on the attitude of industry leaders to find strong testimony for brand positioning.
The reason why Feihe chose Zhang Ziyi as the spokesperson is that Zhang Ziyi is a real international movie star with high popularity, has a certain influence in European and American countries, and has also become a mother, which is very consistent with the corporate product image and future strategic needs of Feihe Dairy.
"When I went to Cannes Film Festival, foreigners only knew two Chinese faces, one was Jackie Chan and the other was Zhang Ziyi, so why did we choose her? It's the International Seal." Feihe hopes to improve the brand's gold content and promote the brand's international upgrading in the future. "It sells best in China. You are just a Chinese brand. In the future, if we want to become a big brand, we must represent the world."
Leng Youbin introduced that when Zhang Ziyi was negotiating with Feihe to endorse, she also went to Qiqihar, "Hecheng", in cold weather to investigate the "whole industry chain" model of Feihe Dairy. "Many people doubt that Zhang Ziyi's children must not eat Feihe milk powder, but until now, Zhang Ziyi's two children have been drinking Feihe".
In the face of the host's question that Zhang Ziyi claimed that the baby drank Feihe milk powder was just a polite remark, Leng Youbin revealed some details of Zhang Ziyi's daughter drinking her own milk powderIn the record of drinking milk powder, the second child of her family will say, 'This is my cover'. My milk powder has a blue cover. "When children see their rations and proudly say, "This blue cover is mine", this picture conveys not only warmth, but also a strong trust.
In fact, there are numerous enterprises that want to invite Zhang Ziyi to act as the spokesperson, but Zhang Ziyi has been attracted to Feihe Dairy alone. The reason is that she has confidence in Feihe Milk Powder and China Dairy Industry.
《At least one hour》It is an exclusive interview program for high-end people created by Sina Finance, hosted by Deng Qingxu, senior vice president of Sina Finance, and engaged in in-depth dialogue with outstanding industry leaders and entrepreneurs.The theme of the program is "one profound dialogue, at least one hour", and the main scene is the restaurant dialogue. While drinking, the program explores the little known, rational and profound business philosophy and life wisdom of enterprise elites, and shows the decisive influence of the interviewed entrepreneurs to break through the industry.This program is made up of real friends, drinking Zhenjiu!Guizhou Zhenjiu, Zhenjiu • Zhen-15 exclusive title broadcast.
