Video | Wang Zhongjun: Huayi's cash flow crisis has passed the most difficult period

Video | Wang Zhongjun: Huayi's cash flow crisis has passed the most difficult period
11:26, April 10, 2020 Sina Finance
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Real friends, drink Jane wine! Exclusive title of Guizhou Zhenjiu, Zhenjiu • Zhen15, a high-end interview program created by Sina Finance《 At least one hour 》Dialogue Huayi Brothers Founder and Chairman Wang Zhongjun. Wang Zhongjun said that the Huayi Brothers' financial crisis has passed the most difficult period.

On the last working day before the year, Huayi Brothers released the 2019 annual report forecast, and the performance of the expected loss of 3.9 billion yuan quickly attracted attention from all parties. The announcement showed that the company focused on the new business model of "film+live", made comprehensive and proactive adjustments to its business structure and asset structure, further strengthened its investment management, concentrated all resources to strengthen its core main business, and promoted the company to accelerate its return to the fast track of healthy development.

In 2019, Wang Zhongjun returned to the front line to rectify the core business of Huayi Brothers: within the year, he promoted the cooperation and implementation of film projects such as "I and My Motherland", "The Climber" and "Only Yun Know", and promoted the smooth opening of Jianye Huayi Brothers Film Town.

When talking about the cash flow situation at the dialogue, Wang Zhongjun said: "It is still in a tense stage, and I think the most difficult thing should be the past." Under the leadership of Wang Zhongjun, Huayi Brothers also optimized the asset structure and improved the asset efficiency by selling GDC, selling shares in www.blockchain and other ways within a year, so as to recover funds to overcome the development difficulties. At the same time, the investment principle has been adjusted. From the former holding first and strategic investment, it has been transformed into a simple financial investment that pays more attention to cash returns, which can effectively control the generation of goodwill while reducing investment costs.

In Wang Zhongjun's eyes, debt is a bad thing as well as a good thing. "The market forces you to reduce your burden and sell some of your assets that are not on the core assets, which are all necessary measures to survive." After in-depth reform and adjustment in 2019, Huayi Brothers is ready to return to the battlefield.

  《 At least one hour 》It is an exclusive interview program for high-end people created by Sina Finance, hosted by Deng Qingxu, senior vice president of Sina Finance, and engaged in in-depth dialogue with outstanding industry leaders and entrepreneurs. The program features "a profound dialogue, At least one hour ”With the theme of restaurant dialogue as the main scene, we will explore the little known, rational and profound business philosophy and life wisdom of enterprise elites, and show the decisive influence of the interviewed entrepreneurs in breaking through the industry when they are drinking and answering questions. This program is made up of real friends, drinking Zhenjiu! Guizhou Zhenjiu, Zhenjiu • Zhen-15 exclusive title broadcast.

Look《 At least one hour 》The full program is at: https://finance.sina.com.cn/onehour/index.shtml

Editor in charge: Zhang Ruoyan

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