Our reporter Li Chunlian
Trainee reporter Liang Aonan
On May 26, the 6th Western China International Investment and Trade Fair (hereinafter referred to as "Western China Fair") ended. According to the reporter of Securities Daily, the third China (Chongqing) Cross border E-Commerce Fair is set up for this session of the Western China International Trade Fair, aiming to promote the development of cross-border e-commerce industry in western provinces and cities.
With the profound change of the global trade pattern and the development of Internet technology, cross-border e-commerce has become a new engine for foreign trade growth with its flexible and efficient supply chain. Statistics from the General Administration of Customs show that in the first quarter of this year, China's cross-border e-commerce imports and exports totaled 577.6 billion yuan, up 9.6%; Among them, the export value was 448 billion yuan and the import value was 129.6 billion yuan.
"With its forward-looking strategic vision and innovative operation mode, China's cross-border e-commerce platform has driven the domestic industrial belt to actively" go out "and participate in the broader international market competition, showing strong market vitality." Zhu Keli, executive director of the China Information Association and founding president of the National Research Institute of New Economics, told the Securities Daily reporter.
Enabling advantageous industrial belt
At the West China International Fair, the reporter observed that there was an endless stream of people in front of the exhibition area of cross-border e-commerce platforms, such as Alibaba International Station, SHEIN, Shopee, Temu, and merchants came to exchange experience and negotiate cooperation. The whole exhibition area was filled with a strong business atmosphere.
According to Zeng Juying, the co-founder of Nanchong Cloud Cross border Business Incubator Co., Ltd., cross-border e-commerce provides a rare opportunity for local featured products to go global. She said: "The bamboo weaving lamps in Gaoping, Nanchong are very popular with Japanese and Korean consumers. Our original intention is to let more local specialty products like Gaoping bamboo weaving go to the world through cross-border e-commerce platforms to achieve" crossing the sea "."
"The industrial belt needs to strengthen flexibility and response speed in the supply chain, the logistics system needs to improve the internationalization level and distribution efficiency, and warehousing needs to transform to intelligent automation to cope with the trend of order fragmentation. This combination will promote the adjustment of domestic industrial structure to higher value-added fields, further promote the transformation of Chinese manufacturing industry to a Chinese brand with independent design concept and strong market competitiveness, and occupy a more important position in the global value chain. " Hong Yong, an expert of the 50 person Forum on China's integration of data and reality, told the reporter of Securities Daily.
"The cross-border e-commerce platform plays an active and key role in promoting the industrial belt to go overseas. It has laid a solid foundation for the international development of China's industrial belt through a series of measures such as innovating the supply chain model, improving brand influence, and providing all-round services. As the technology continues to progress and the market continues to expand, the cross-border e-commerce platform will continue to play its unique advantages and contribute more to the "sea going" of the industrial belt and the prosperity and development of global trade. " Zhu Keli said.
Since 2015, the Ministry of Commerce has successively set up 165 cross-border e-commerce comprehensive pilot zones, encouraging each pilot to actively explore innovation in supervision, standards, informatization and other aspects. At present, the cross-border e-commerce trade scale of enterprises in the cross-border e-commerce comprehensive pilot zone accounts for more than 95% of the country.
In the view of insiders, after years of development, China's cross-border e-commerce exports have entered a new stage of deepening domestic supply chains. "Cross border e-commerce+industrial belt" is a model for cross-border e-commerce to comprehensively empower local advantageous industrial belts, promote the export of characteristic products, and cultivate independent brands. It is a typical scene of the integration of digital economy and real economy. The characteristic products attached to the cluster development of the industrial belt are also the "golden signboard" of cross-border e-commerce export.
The efficiency of enterprise "going to sea" is improved
At present, the rapid development of cross-border e-commerce and artificial intelligence technology has provided great opportunities for enterprises, making China's high-quality supply chain directly face international consumers and become the main force to promote China's supply chain and brand "going to sea".
Gong Zhenna, General Manager of Tianjin Jiming Cross border Industrial Park Demonstration Park, told Securities Daily The reporter said: "Our industrial demonstration park serves all cross-border sellers in Tianjin. In the face of efficient services such as overnight delivery and next day delivery provided by major competitive platforms, we are committed to improving service efficiency and optimizing customer experience to ensure that we can achieve significant growth in single quantity in the later period."
"Previously, businesses in Beijing, Tianjin and Hebei needed to deliver goods to the domestic warehouse of AliExpress in Dongguan or Hangzhou, and the process of packing, stocking, and shipping would take more than a week. After the completion of the cross-border warehouse of Tianjin Industrial Belt, businesses could first deliver goods to Tianjin warehouse, so as to deliver goods in the morning and arrive in the afternoon, and the subsequent process would be handled by the platform. This change has significantly improved both in cost and efficiency. " The relevant personage of AliExpress introduced to the reporter of Securities Daily.
Zhuang Shuai, a special researcher of the online economic and social e-commerce research center and the founder of Bailian Consulting, said that under the cross-border full trusteeship mode, factories can increase production and expand sales by virtue of the brand effect and customer acquisition ability of the e-commerce platform, so as to win higher profits. In this process, more advanced processes can also be introduced and production processes can be optimized to improve the digital level with the help of e-commerce platforms, thus improving their own production and manufacturing management level.
Sun Zhong'an, the general manager of Yiwu Baiyi Jewelry Co., Ltd., told the Securities Daily that the company mainly operated on eBay, AliExpress, Amazon and other platforms in the early stage, and gradually expanded to full custody, semi custody and local warehouse models with the development of business. Now, a new trend of overseas warehouse has emerged in the cross-border e-commerce field, and the whole industry is changing with each passing day.
Zhuang Shuai said that earlier, Chinese businesses engaged in cross-border business had to deal with complex operations, marketing, diversion, sales, overseas distribution and after-sales. The emergence of the full trusteeship mode has greatly reduced the business difficulty and threshold. At present, this model is continuing to be promoted and practiced in the global mainstream e-commerce platforms, which is unstoppable, expanding the influence of China's cross-border e-commerce products overseas.
Sun Baojuan, a quick seller from Shandong Weifang Musical Instrument Industry Belt, told the Securities Daily that the convenient transportation of cross-border warehouses in the adjacent Qingdao Industrial Belt makes it easy for merchants to stock up in the warehouse at the "gate of their home". After overseas consumers place orders, the goods can be delivered out of the warehouse as soon as 24 hours, enjoying the efficient logistics experience and flow dividends brought by the trusteeship model. "Previously, Chinese consumers participated in overseas shopping festivals such as the" Black Five ", and now overseas consumers are also beginning to participate in shopping festivals such as the" 618 "and" Double 11 "in China."
"The rise of cross-border e-commerce has promoted the transformation of domestic industrial belt from domestic trade to foreign trade. On the one hand, it can help businesses solve the problems of positive inventory pressure and overcapacity; On the other hand, the threshold and start-up capital of cross-border e-commerce are relatively low, such as semi custody services, which solve the major problem of cross-border logistics for businesses through logistics partners, and greatly facilitate small and medium-sized businesses to explore overseas markets. " The relevant person in charge of Cainiao International Express told the reporter of Securities Daily.
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