Transfer from: Securities Daily
Our reporter Jia Li
Consistent with the "model" of Mate 60 series mobile phones, Huawei Pura 70 series mobile phones are not sold first. On April 18, the Huawei terminal announced on the official microblog that Huawei's Pura 70 series "Pioneer Plan" was officially launched. The reporter of Securities Daily learned that Huawei's major channels are actively stocking up, and the total number of channels stocking up has exceeded 14 million.
On the same day, Yu Chengdong, executive director of Huawei, CEO of Consumer BG, and chairman of Huawei Smart Car Solutions BU, showed the first sample of Huawei Pura 70 Pro+shooting Smart S7 on Weibo. Yu Chengdong said: "The smart world S7 Hongmeng cockpit can achieve seamless interconnection with Huawei Pura 70 series, and all mobile applications can be used in the car."
However, Huawei's Pura 70 series mobile phones also appeared in the market. Reporters found that Huawei's Pura 70 Ultra and Pura 70 Pro were sold out on various e-commerce platforms. Customer service on some mainstream official platforms told reporters: "The Pura 70 mobile phones were sold out within one minute of being online."
At present, there is still a small amount of stock in some stores, but overall, channel supply is still tight. The sales manager of a Huawei authorized experience store in Beijing's North Fifth Ring Road told the Securities Daily: "At present, only one 1T black Pura 70 Ultra is available in the store, but it may be ordered at any time. Since the store opened at 10:08 this morning, more than 20 sets have been sold in the store, some of which are directly picked up after being booked by old users." It is understood that some consumers came to inquire this morning, Waiting in line in stores for experience, the number of mobile phone bookings in this series is also rising.
In the Pioneer Plan announcement, Huawei said that Huawei's Pura 70 series is equipped with the new Hongmeng operating system 4.2, and the Beidou satellite news is upgraded again. All the systems support AI air separation control, smart payment, and access to Pangu's big model.
A channel insider told Securities Daily The reporter revealed that: "According to our research, Huawei Pura 70 series mobile phones have more channel stock than Mate 60 series mobile phones. At present, the total channel stock has reached 14 million to 15 million. This new mobile phone has been greatly upgraded on the camera. Its innovation lies in breaking the industry conventions, adopting the triangular vane design, and strengthening AI functions at the same time, or it will once again change the high-end market pattern of AI mobile phones."
According to Huawei's "Pioneer Plan" announcement, this plan will be carried out in two batches. The first batch of Huawei Pura 70 Ultra and Pura 70 Pro will be officially launched at 10:08 on the 18th, and will be launched simultaneously in Huawei offline stores. At present, some consumers have purchased real machines in stores. The other two models of Huawei Pura 70 Series "Pioneer Plan", Huawei Pura 70 Pro+and Huawei Pura 70, will be officially launched on April 22.
Screenshot of Huawei terminal microblog The sales manager of the above Beijing store told the reporter: "If you want to buy a mobile phone of other models and colors, you need to make a reservation, and it will arrive about a week after the reservation. At present, the channel supply is still quite tight, and one mobile phone is sold for one in stock."
However, store distribution has not yet achieved full coverage. A person in charge of the Huawei store near Zhejiang Haichuang Park told reporters on April 18 that since sales had just started, the store would arrive later. Samples were expected to arrive in the afternoon, and a small number of mobile phones with large memory would be available from April 19. "Small memory mobile phones have almost been snapped up on e-commerce platforms. Since this mobile phone has been warming up for a long time, many people are looking forward to it," said the above person in charge.
Zhan Junhao, founder of Fujian Huace Brand Positioning Consulting, said in an interview with the Securities Times that Huawei has established an image of high quality and innovative technology in the mobile phone market. Consumers are full of expectations for its new products, and the supply of new mobile phones will be tight in the short term. Whether the popularity of Mate 60 series mobile phones can continue depends on the actual performance of Pura 70 series mobile phones. "The evolution of AI capability of this series of mobile phones will undoubtedly accelerate the arrival of the era of AI mobile phones. The Pangu big model built into Pura 70 series of mobile phones has technically achieved the integration of the end side and cloud big model, raising AI capability to a new height." Zhan Junhao said.
(Editor Cai Shandan)
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