Every editor Bi Luming
According to China Securities Network, Michael Kirsch, the president and CEO of Porsche China, responded to the new Xiaomi SU7 product, which was dubbed "Mishijie" by netizens during the 4th China International Consumer Goods Expo.
"As for the similarities between Xiaomi SU7 and Porsche, I think that maybe good design always has the same heart." Ke Shimai said that in the past 75 years, Porsche has always adhered to the spirit of innovation and strictly followed the manufacturing standards to build brand recognition. Porsche looks forward to fair, just, honest and legitimate competition with enterprises willing to comply with the same or higher standards.
Image source: video screenshot
Image source: video screenshot At the end of March, Lei Jun, chairman of Xiaomi Auto, said at the press conference of Xiaomi SU7 that Xiaomi SU7 is currently the fastest mass production vehicle with a speed of less than 500000, comparable to the million luxury cars, and the maximum speed is 265km/h. When designing this product, we are directly benchmarking with Porsche, so we have to compete with Porsche taycan in every performance.
Ke Shimai pointed out that Porsche is pleased to see that electric vehicle products pay more attention to handling and performance, and that consumers can also understand more dimensions of vehicles in addition to transportation. "Porsche is a pure sports car brand. We have always emphasized 'iconic Porsche performance', which is a systematic R&D innovation achievement rather than a single dimensional product performance."
Porsche entered the Chinese mainland market in 2001. Since 2015, the Chinese market has become the largest single market for Porsche in the world. However, by 2023, the global sales volume of Porsche will be about 320000, up 3% year on year, of which the total delivery volume in China will be 79283, down 15% year on year. In the first quarter of this year, the decline of Porsche's sales in the Chinese market again aroused concern.
According to China News Jingwei, Ke Shimai said that Porsche delivered 16340 new cars to Chinese customers in the first quarter. The main reasons for the year-on-year decline are that there is a time gap between the release and delivery of new products, and Porsche adheres to the strategy of "quality is more than quantity". In addition, the periodic sales rebound occurred in the same period last year due to the epidemic, making the year-on-year base higher.
Ke Shimai said that it is worth mentioning that in the first quarter of this year, Chinese consumers' investment in personalized clothing increased by 22% compared with the same period last year, indicating that the demand for personalized customization in the Chinese market has increased, especially among young consumers. Among the new cars delivered by Porsche 911 and 718 models in the first quarter, the proportion of customized vehicles reached 30%, reflecting the strong demand of consumers for customizing their exclusive two door sports cars.
According to the Securities Times, in fact, two popular models, including the Panamera and the Macan, have not been updated for at least six years. Ke Shimai said frankly at the financial report meeting that the Cayenne, the most popular model of Porsche in the Chinese market, will face the switch between old and new models in 2023, which will drag down the sales in China.
In 2023, China's automobile market will experience a large-scale price war, and even the popular Porsche models that were sold at a higher price will begin to reduce their prices. For example, the Porsche 911 can be reduced by up to 4%, the Panamera can be reduced by more than 10%, and Macan can even give more than 20%. The first pure electric product of Porsche, Taycan, offered a discount of about 200000 yuan at the market level.
Analysts believe that the decline of Porsche's sales in the Chinese market is related to its slow transformation of electrification. In 2019, Porsche began its electrification transformation and launched the first pure electric sports car, Taycan. But until now, this is the only pure electric vehicle sold by Porsche in China.
However, in the opinion of Maxig, vice chairman of the global executive board of Porsche, from the second half of 2024 to the first half of 2025, the sales volume of the Chinese market will recover and still have great growth potential; Especially in the field of fuel vehicles, Porsche still has a huge fan base, and its brand strength has great advantages.
Porsche's new all electric Macan will soon be unveiled at the Beijing Auto Show, which has attracted extensive attention in the industry.
At present, this car has been launched overseas, and there are two models to choose from. The starting price of the entry-level Macan is 80450 US dollars (about 577400 yuan), and the starting price of the Macan Turbo is 106950 US dollars (about 768000 yuan). When purchasing Porsche, matching is almost indispensable. If all options are checked, the price of the Macan Turbo can be increased by up to $56340, and the price of the whole vehicle can reach $163290, or about 1172000 yuan.
After Taycan and Macan, pure electric Cayenne and 718 models will also be electrified gradually. According to the established goal, Porsche plans to strive for the proportion of pure electric vehicles in the delivery of new vehicles to exceed 80% by 2030.
By the end of last Friday's closing data, Porsche had reported $54.00 in the US pink list market, with a total market value of $8.269 billion.
Daily Economic News Comprehensive China Securities Network, China Singapore Jingwei, Securities Times
Disclaimer: The content and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.
When the stock market recovers, open an account first! Intelligent fixed investment, condition sheet, individual stock radar... for you>>
Massive information, accurate interpretation, all in Sina Finance APP
